| Today's Top Stories | | #1 | Billy Joel Has Warmed Up To Marketers
| | | The famed Piano Man's music was once considered untouchable by advertisers for TV commercials. But Variety reports that Joel is becoming a commercial "Big Shot." His songs are being used in ads for The Gap ("Just The Way You Are," sung by his daughter Alexa); Bank of America ("My Life"); and New York State tourism ("New York State of Mind"). Rondor Music, a unit of Universal Music Publishing, has secured some 127 different uses in the U.S. alone for Joel songs over the past 18 months.
Why This Matters: Paul Greco, director of music at JWT, says Joel is probably trying to reach a younger audience with older songs. Regardless of the reason, marketers seeking music in their commercials couldn't do much better and should be investigating the possibilities.
A Take: Variety
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| | #2 | Programmatic Ad Platforms Boost AOL's Second-Quarter Revenue
| | | Global ad revenue for the Internet media company grew 20% in second-quarter due in large part of AOL's programmatic ad solutions, along with increased ad pricing and stronger video advertising. Display advertising on AOL properties was down 1%, although that includes deemphasized brands such as its Patch sites. AOL CEO Tim Armstrong was buoyed by the results. "We're taking share in the market," he said. "We want to be at the center of the mechanization of the global advertising business."
Why This Matters: From a marketer perspective competition is good. An aggressive AOL gives advertisers another major player to use when negotiating ad spending with the likes of Google and Facebook.
Two Takes: TheStreet | WSJ
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| | #3 | Could Weak TV Market Be An Opportunity For Cinema Ads?
| | | National CineMedia chief executive Kurt Hall says his cinema advertising company is "seeing much more client and agency interest than in the past," The Wall Street Journal reports. The company is in discussions with nearly 50 clients representing more than $200 million of potential ad commitments, compared to just 19 clients that committed $112 million in ad deals at this time last year.
Why This Matters: Marketers are always looking for traditional TV alternatives, but despite Hall's posturing, movie attendance has been down this summer, so that's something advertisers can use in negotiations. Hall also acknowledged that many of the deals done in second-quarter were for CPMs that were well below historical levels.
A Take: WSJ
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#4 Patrón Searching For New Creative And Media Agency (Adweek)
#5 Horizon Media Sponsors Event For 300-Plus Ad Industry Summer Interns (MediaPost)
#6 Apple Quietly Making Move To Own In-Store Digital Tracking (Digiday)
#7 Is Cereal Category Next For Product Consolidation? (WSJ)
#8 Hyundai Exclusive Auto Sponsor Of TNT's Spy Series 'Legends' (MediaPost)
#9 Sprint Ends Talks To Acquire T-Mobile (Ad Age)
#10 Lamar Buys Marco To Increase Share of Signage in New Orleans (MediaPost)
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|  | • 18.3
Percentage of Experian Marketing Services clients who open their promotional emails on Saturdays, according to EMS data. However, a majority of marketers opt to send emails during the week instead, with only 6.6% of them sending them on Saturdays.
– Reported by eMarketer
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| | MBPT Spotlight | Discovery's Version Of The Super Bowl—Shark Week—Is Sold Out
By John Consoli
The 27th annual Shark Week, Discovery Channel's biggest event of the year, kicks off on Sunday night at 8 p.m. and ad avails and sponsorship across all seven nights of primetime programming is sold out. In fact, Shark Week 2015 is already heavily sold, although marketers can still get into it.
"Shark Week has become Discovery's Super Bowl," says Scott Felenstein, executive VP of ad sales for the network. "It not only draws our regular viewers, but also pulls in lots of casual viewers who wait all year for this week of special shark-related programming. People are even having Shark Week parties much like they have Super Bowl parties. It's become one of the big holiday events of the summer, in between the Fourth of July and Labor Day."
Felenstein says Shark Week has become so popular with advertisers that last year the network added a new live talk show at 11 p.m. each night titled Shark After Dark, which offered more commercial opportunities and sponsorships for marketers. Shark After Dark, which is hosted by comedian Josh Wolf, is back again this year and its nightly telecast is also sold out of ad and sponsorship avails.
"Shark Week started out as four and five nights a week and then it was expanded to seven," Felenstein says. "Last year, we added Shark After Dark outside of primetime. Our biggest challenge has been we only have one week to fit all the advertisers in."
What are the chances Discovery will add an "s" and expand to make it Shark Weeks? And how well did the programming do last year in terms of ratings and social media?
For more, click HERE
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| | Fates & Fortunes | • SHELLEY DIAMOND has been promoted to the newly created position of global chief client officer at Young & Rubicam. The news comes according to a report by Adweek. Diamond, who first joined Y&R in 1991, was most recently managing partner at the agency.
• MARCELO CLAURE was named president and chief executive officer of Sprint, succeeding Dan Hesse, who held those posts since December 2007. Claure joined the Sprint board of directors in January. He is founder and most recently served as CEO of Brightstar Corp., the Japan-based company that has a controlling stake in Sprint.
• DYLAN JONES was named senior VP of corporate communications at Scripps Networks Interactive. He will be responsible for the management of corporate public relations, internal communications, creative services, customer service and event marketing for the company, which owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country. Jones most recently ran his own consulting company, but prior to that he headed corporate communications at musical publishing company EMI. He has also held posts at Music Choice Group in Europe and at MTV and VH1 in London. |
| | What They're Watching | BROADCAST RATINGS
CMA Music Festival Down From Last Year
ABC's broadcast of the CMA Music Festival was down 10% from last year's Aug. 12 telecast. ABC was the night's top network. NBC's America's Got Talent was down 17% from last week, but finished as the night's most watched show in the demo. Food Fighter was down one tenth from last week. CBS, Fox and the CW all aired reruns.
For more, click HERE
CABLE RATINGS
'WWE Entertainment' Dominates
USA's three-hour airing of WWE Entertainment led Monday night, with the 9 p.m. hour seeing a 1.4 rating for adults 18-49 and 4.2 million viewers. The 8 p.m. hour, with 4 million viewers, and 10 p.m. hour, with 3.9 million viewers, both pulled a 1.3 rating in the demo. The wrestling program was followed in order by Street Outlaws on Discovery and Love & Hip-Hop Atlanta on VH1. Both programs had a 1.2 rating, with viewerships of 2.6 million and 2.4 million, respectively
For more, click HERE
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| Overnight Ratings: Tuesday, August 5
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | CMA MUSIC FESTIVAL | 1.7 | 7.3 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.3 | 3.3 | | NBC | FOOD FIGHTERS | 1.2 | 4.3 | | CBS | NCIS (R) | 1.0 | 7.8 | | FOX | FAMILY GUY (R) (8)
BROOKLYN NINE-NINE
(R) (8:30) | 0.7
0.5
| 1.8
1.2
| | CW | ARROW (R) | 0.2 | 0.5 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | ABC | CMA MUSIC FESTIVAL | 2.0 | 7.5 | | NBC | AMERICA'S GOT TALENT | 1.9 | 8.7 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.5 | 3.9 | | CBS | NCIS: LOS ANGELES (R) | 0.7 | 5.6 | | FOX | NEW GIRL (R) (9)
THE MINDY PROJECT
(R) (9:30) | 0.4
0.4
| 1.0
1.1
| | CW | SUPERNATURAL (R) | 0.2 | 0.6 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.1 | 9.2 | | ABC | CMA MUSIC FESTIVAL | 1.8 | 6.8
| | UNIVISION | QUÉ POBRES TAN RICOS
| 1.2 | 3.0 | | CBS | PERSON OF INTEREST (R) | 0.6 | 4.2 |
| | TOMORROW'S BIG RATINGS STORIES TODAY | • Will Body Paint Draw for GSN?
The new hour-long competition series Skin Wars is hosted by actress Rebecca Romijn, with its first episode airing on Wednesday night at 9 p.m. on GSN. Skin Wars seeks to find the most skillful, accomplished and versatile body painters in the country. Over the course of eight episodes, 10 contestants will be winnowed down to three finalists who will compete for a cash prize of $100,000 and the opportunity to be the featured guest artist at IMATS, the premiere body painting trade show in New York City. Judges include entertainer Ru Paul and body painters Craig Tracy and Robin Slonina. The upshot: GSN says this is TV's first-ever body painting competition show. Romijn was the first model to ever be body-painted for the Sports Illustrated swimsuit issue and she also appeared as the blue body-painted Mystique in several X-Men movies.
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| • Mo Rocca Returns For More Of What Grandmama Used To Make
Cooking Channel premieres the third season of My Grandmother's Ravioli on Wednesday night at 8. Host Mo Rocca is also a correspondent for CBS Sunday Morning with Charles Osgood and also hosts Foodography on Cooking Channel. In My Grandmother's Ravioli, Rocca visits home kitchens across the country and gets lessons from grandparents who make him meals from their favorite family recipes. During each episode he not only watches and sometimes helps cook the food, but also interviews the folks during preparation and shares some childhood stories about eating his own grandparents' favorites. The upshot: This series offers a bit of a different twist on the usual cooking show genre by not having the host do the bulk of the cooking, and by featuring common folks, not celebrity chefs.
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| • Bravo Offers Up A Top Food Fight Spin-Off
Hoping to parlay the popularity of one of its top cooking competition reality series, Top Chef, Bravo is premiering a spinoff series titled Top Chef Duels on Wednesday nights at 10 p.m. The new series will bring back 18 former contestants from Top Chef and another Bravo series, Top Chef Masters, who will compete head-to-head, preparing assorted culinary dishes. Curtis Stone will both host and judge on the new series. Other judges include Gail Simmons, Wolfgang Puck and Hugh Acheson. There will also be guest judges during the season. On each show, two chefs will compete in three challenges with the judges picking the winner each week. The survivor at the end of the series gets $100,000 and a feature article in Food and Wine. The upshot: Top Chef is still going strong after 11 seasons, so expect a good portion of those viewers to tune into this new series.
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| Media Buyer & Planner Today
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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