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CE Newswire - 08.05.14

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Today's Top 3 Stories
#1 Verizon Defends Policy of Throttling For Unlimited Plan Subscribers
  Communications Inc. defended its policy of slowing data speeds for some customers during periods of heavy traffic, telling regulators the step is needed to maintain the quality of its wireless networks. (Wall Street Journal)
Why This Is Important: Verizon isn't the only carrier that throttles its heaviest data users, a tactic it claims is crucial to keeping reasonable speeds for the remainder of its customers. 

#2 The Real Difference Between Microsoft And Apple
  After spending a lot of time recently with many of Microsoft's OEM partners and looking at its overall strategic view of the PC and tablet markets of the future, it has become clear to me that there is really a huge difference between how Microsoft and its partners view the computing market compared to the way Apple designs and markets its Macs and tablets. (PCMag)
Why This Is Important: In the Productivity v. Creativity warfront, Apple edges ahead because of one simple perception: Consumers are more apt to snatch up devices they don't necessarily need if they view them as harbingers of fun. 

#3 Solidoodle's Latest 3D Printer Is Friendly To Newcomers
  As much as 3D printers have evolved in their short history, they still tend to look like they were made for hobbyists, by hobbyists. You'll see boxy frames, sometimes with exposed parts -- and you may have only limited help if something goes awry. Solidoodle isn't happy with these intimidating designs, so it's launching a fifth-generation peripheral (appropriately, the Solidoodle 5) that's kinder to first-time users. (Engadget)
Why This Is Important: This model aims to fix the biggest obstacles to success in the mass consumer market that the early 3D printers have faced thus far. Chief among early complaints was a printer's frequent filament jamming, and Solidoodle's next-gen device has a protected spool and automatic calibration. Its $350 limited-time price won't hurt its chances either. 

4. Comcast Confessions: Why The Cable Guy Is Always Late (The Verge)

5. BlackBerry Cuts Over, Hiring To Resume (Mobile World Live)

6. Man Accidentally Shoots Himself While Taking A Selfie With A Gun (Yahoo)

7. IT Data Gone Spicy: Tech Pros Confess All (Mashable)

8. 10 Things You'll Definitely Want to Know How to Do on Your Galaxy S5 (Yahoo)

9. Why Your Best Thinking Seems to Happen in the Shower (Wired)

10. Comcast Expands Low-Income Internet Program (Marketplace)

"Unlike subscribers on usage-based plans, [heavy data users] have no incentive not to do so during times of unusually high demand. Rather than an effort to 'enhance [our] revenue streams,' our practice is a measured and fair step to ensure that this small group of customers do not disadvantage all others in the sharing of network resources." -- Kathleen Grillo, Verizon senior VP of federal regulatory affairs

Blog Post of The Day
5 Articles Consumer Tech Retailers Need To Read About Digital Marketing

By James Carracher
Consumer technology isn't the only thing that changes nearly every day. Innovation in marketing is creating tremendous opportunities for retailers. We've collected five recent articles that explore how some major players are taking advantage. More »

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