CBS' Chris Licht joins Business of Live TV Summit—Sept. 30, NYC

KEYNOTE GUESTS		Live events--from traditional powerhouses like sports and award shows to newer initiatives such as games, spectacles, talk shows and musicals--have never been hotter. The urgency around seeing them live has stoked demand among viewers and advertisers, and helped unlock the potential of production technology and social media. The Business of Live Television Summit will identify the best practices being developed around live events and provide answers to such complex questions as: • How do companies create successful initiatives, from product integrations to marketing campaigns, as the live marketplace gets more crowded? • How do producers game-plan for telecasts that are by nature unpredictable? • What new technologies are improving workflows, reducing costs and increasing the production value of live broadcasts?
Don Roy King Director,  Saturday Night Live	Chris Licht Vice President of Programming,  CBS News Executive Producer,  CBS THIS MORNING
MORE TO BE ANNOUNCED
LiveTelevisionSummit.com
For sponsorship information, contact Eric Trabb at 212-378-0400 ext. 532 or etrabb@nbmedia.com; Louis Hillelson at 917-281-4730 or lhillelson@nbmedia.com For registration inquiries, contact Jennifer Ware at 917-281-4718 or jware@nbmedia.com

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