| Today's Top Stories | | #1 | Forrester Study Finds Mobile Users Spend Most Time On Facebook
| | | A new report from the research company released Wednesday finds smartphone users average 25 minutes per day on the social media site, according to a story in Ad Age. Pinterest was next with consumers spending an average 22 minutes per day on the site, followed by YouTube with 12 minutes and Instagram with 10 minutes. In terms of penetration rate for smartphone users, Facebook led with 78% followed by YouTube with 50%, Instagram with 28% and Pinterest with 17%.
Why This Matters: This is a good selling tool for Facebook which is trying to boost its mobile advertising. And it's also good news for marketers. Clearly the more time users spend on the site, the more likely they are to come across ads.
A Take: Ad Age
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| | #2 | Survey Finds CMOs Believe They Are Not Paid Enough
| | | The CMO Council polled 320 marketing executives and found average base compensation for a marketing chief to be about $200,000 annually, The Wall Street Journal reports. Most of those polled had salaries ranging from $100,000 to $350,000, but many CMOs don't believe they are fairly compensated.
Why This Matters: This unhappiness may be the reason why there is so much churn or job changing at the CMO level in the marketing business. "The expectation of a CMO and the job's status has grown significantly but the question is, has the compensation also grown as a result?" says Kimberly Whitier, dean at the Darden School of Business at the University of Virginia.
A Take: WSJ
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| | #3 | McKinsey Offers Marketers Ways To Get Better Agency Spending Value
| | | The management consulting company says payments to agencies can account for as much as 20% of a marketer's total spending budget, and offers five strategies to get better value, according to an Ad Age report. They include: Bringing non-strategic roles in-house; increasing transparency to understand true cost drivers; applying procurement best practices to marketing spending; linking compensation for external resources to company performance; and retaining an external auditor to verify terms, conditions and benchmark rates.
Why This Matters: More marketers seem to be taking the advice of McKinsey and other management consultants as is evidenced by the growing number of agency reviews and the increasing number of marketers who are bringing traditional agency duties in-house.
A Take: Ad Age
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#4 SAP Consolidates Marketing Duties With Omnicom (MediaPost)
#5 Electrolux Shifts Media Buying, Planning To Zenith from Prometheus (Adweek)
#6 Fiat Returns As Major Sponsor Of Top Surfing Competition (MediaPost)
#7 Goodby Launches Bay Area Child's Vocabulary Initiative (Adweek)
#8 Sketchers Signs Up Demi Lovato For Marketing Campaigns Through 2016 (MediaPost)
#9 How Brands Are Reaching Millennial Moms (Digiday)
#10 Transamerica Insurance Names Omnicom's Integer Group As Creative Agency (MediaPost)
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|  | • 32.9
Projected percentage of worldwide ecommerce sales share for companies in North America in 2014. Second is the Asia-Pacific region with 31.2%, followed by Western Europe with 25.4%. Latin America is next at 4.2%.
– Reported by eMarketer
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| | MBPT Spotlight | How BitPay Is Taking Bitcoin To The Sports, Entertainment Marketing Bank
By Barry Janoff, executive editor, NYSportsJournalism.com
This past December, a student appeared in the background crowd shot during a broadcast of ESPN's weekly College GameDay, holding up a sign that requested financial assistance from his parents.
However, in a sign of the times, in place of the traditional dollar amount he needed, the sign read, "Mom please send . . ." followed by a logo for digital currency bitcoin and a QR code to his personal bitcoin account. Over the next several weeks, the kid received more than $23,000 in bitcoin currency in his account. It was not disclosed how much of that came from his family and how much from the virally concerned public at large.
That incident helped lend credence to a strategy initiated by the executives at BitPay, an Atlanta-based firm that processes bitcoin transactions for firms and individuals.
In June, BitPay signed a deal with ESPN Events and the St. Petersburg (Fla.) Bowl Committee to become title sponsor of the annual postseason college football game previously known as the Beef O'Brady's Bowl and what for the next three seasons will be the Bitcoin St. Petersburg Bowl, to be played in December at Tropicana Field. This week, BitPay signed a multiyear pact, brokered by IMG College, to become sponsor for the football and basketball programs at Georgia Tech.
IMG College said that deal was paid for using the software-based bitcoins, although the financial details were not disclosed.
Not by coincidence, Tony Gallippi, BitPay's CEO and cofounder, and Stephen Pair, cofounder and CTO, are both graduates of Georgia Tech.
BitPay said it is working to make the Bitcoin St. Petersburg Bowl a "full bitcoin experience" by expanding the use of bitcoins prior to and during the game, in Tropicana Field and among merchants throughout the Tampa-St. Petersburg area.
What have been BitPay's major challenges on the road toward greater industry acceptance? And what are the company's plans for the Bitcoin Bowl as far as engaging the local community and viewers on ESPN?
For more, click HERE
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| | Fates & Fortunes | • KATIE LARKIN was promoted to executive VP, ad sales research and strategy to oversee a new group at NBCUniversal. The new Advertising Sales Research and Strategy Group will take a cross-platform approach to providing clients more access to data-focused analysis across the company's braodcast, cable and digital platforms. Larkin reports to Trish Frohman, executive VP, advertising sales, strategy and operations at NBCU.
• JAMIE GALLO was named president of Wunderman New York. He succeeds Chris Loll who previously left to become chief operating officer at IPG MediaBrands. Gallo was most recently executive VP-global marketing at the NBA, a post he left when NBA commissioner David Stern retired earlier this year. Prior to that, Gallo served as president of TBW/Chiat/Day New York.
• DAVID RUBIN was named to the newly created post of head of brand at Pinterest. He previously spent 15 years at Unilever and was most recently marketing VP of hair brands at the company.
• JAKE McCANN has joined Cumulus Media as VP of sales for WRQX and WMAL radio stations in Washington, D.C. He was most recently director of sales for Greater Media stations WRIF, WCSZ and Sports 105.1 in Detroit. Prior to that, he spent seven years in Philadelphia as general sales manager for 97.5 Fanatic, an FM radio sports station.
• DANNA CASTIGLIA has taken on a new role as VP, business development, for CBS News. Castiglia is a 17-year veteran at CBS and was most recently CBS Corporation's VP of corporate development.
• SEAN KEATHLEY was promoted to president of Atlanta-based experience design agency Adrenaline. He was most recently executive VP of retail. |
| | What They're Watching | BROADCAST RATINGS
NBC Wins Night With 'Food Fighters' Premiere, 'America's Got Talent'
NBC was the night's top network, premiering Food Fighters. America's Got Talent followed, down 8% from its most recent original. Spanish-language broadcaster Univision outperformed all other broadcasters except NBC. On ABC, Extreme Weight Loss was down one tenth from last week. Celebrity Wife Swap was down 27%. CBS, Fox and The CW all aired reruns.
For more, click HERE
CABLE RATINGS
'Love & Hip-Hop' Leads Monday Night
Love & Hip-Hop: Atlanta continues to win hearts, coming in as Monday night's top cable program. The reality show had a 2.1 rating with adults 18-49, up two-tenths from last week, and 3.9 million total viewers. WWE Entertainment's three-hour show on USA followed. Both the 9 p.m. and 10 p.m. hours had a 1.5 rating in the demo with 4.5 million total viewers.
For more, click HERE
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| Overnight Ratings: Tuesday, July 22
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | CBS | NCIS (R) | 1.0 | 8.6 | | NBC | FOOD FIGHTERS | 1.0 | 4.5 | | UNIVISION | MI CORAZÓN ES TUYO
| 1.0 | 2.6 | | ABC | EXTREME WEIGHT LOSS | 0.9 | 3.4
| | FOX | FAMILY GUY (R) (8) | 0.8
0.5 | 1.9
1.2 | | CW | ARROW (R) | 0.3 | 0.8 |
| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.4 | 10.0 | | UNIVISION | LO QUE LA VIDA ME ROBÓ
| 1.3 | 3.3 | | ABC | EXTREME WEIGHT LOSS | 1.3 | 3.3 | | CBS | NCIS: LOS ANGELES (R) | 0.8 | 6.5 | | FOX | THE MINDY PROJECT
(R) (9)
THE MINDY PROJECT
(R) (9:30) | 0.5
0.5
| 1.0
1.0
| | CW | SUPERNATURAL (R) | 0.2 | 0.7 |
| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | | NBC | AMERICA'S GOT TALENT | 2.4 | 10.6 | | UNIVISION | QUÉ POBRES TAN RICOS
| 1.3 | 3.0 | | ABC | CELEBRITY WIFE SWAP | 0.8 | 2.7 | | CBS | PERSON OF INTEREST (R) | 0.7 | 5.0 |
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Lifetime Looks to 'Bring It!' Again . . .
The Dancing Dolls from Jackson, Miss., return for a second season on Wednesday night at 9 p.m., with Bring It! focusing on the hip-hop dance troupe and its coach Dianna "Miss D" Williams. The troupe's dancers range in age from 7-17 and have won 15 Grand Champion titles and over 100 trophies. Season two returns with new tryouts as Miss D looks for fresh talent and weeds out weak links on the team. Even veteran dancers have to fight for spots on the squad. The upshot: This series grew tremendously as the first season went on. It premiered with 1.1 million viewers and a 0.4 18-49 demo rating but grew its audience each week. Its finale posted 2.3 million viewers and a 1.0 18-49 demo rating, numbers that rival Dance Moms on Lifetime.
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| • . . . While 'BAP' Joins The Network's Lineup
New reality series BAP follows a small group of privileged, affluent African-American friends from St. Louis who are self-described as "Black American Princesses and Princes." The series premieres leading out of Bring It! on Lifetime on Wednesday night at 10. This circle of friends does not lack confidence and each competes to be the most successful and beautiful person in the group. The question is, does this competitiveness bind them together or drive them apart? Sometimes they seem like friends and sometimes frenemies. The upshot: Lifetime has ordered only six episodes of this series so it seems network brass is not totally sold quite yet. It's also curious that the network scheduled this series leading out of Bring It! While Bring It will get a sizable audience, it's not clear whether an audience watching kids and teens is the same that might be interested in older adults' exploits.
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| • 'Restaurant: Impossible' Opens For Business Once Again
The Food Network series—cable's version of Fox's Kitchen Nightmares—returns for season nine on Wednesday at 10 p.m., starring British chef and restaurateur Robert Irvine. In each episode, Irvine is given two days to save one of the country's most desperate restaurants from failing, by changing the menu, décor and the work ethic of the staff, all while spending no more than $10,000. The series lost a bit of audience in season eight, averaging about 1.4 million viewers and a 0.4 18-49 demo rating compared to 1.6 million and a 0.4 demo number in season seven. The upshot: Despite slipping a bit in the ratings, Restaurant Impossible is still drawing a solid cable audience, considering it is in its ninth season.
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