How to Use Content Marketing to Fuel the AV Sales Funnel

Today's Top Business Story - 07.23.14 How to Use Content Marketing to Fuel the AV Sales Funnel By Kelly Perkins As much as I hate the term "sales funnel," it is a useful idea to keep in mind when creating a website and developing the right content marketing to attract and retain customers. The objective is to provide valuable information and content at every stage of a potential customer's buying cycle, in order to drive profitable customer action. Read full story » Quote of the Day "Our AQAV motto is, 'saving the AV industry … one system at a time. Kramer Electronics has really stepped up to the plate to help us accomplish that goal." --Mario Maltese, Executive Director, AQAV Today's Business News Kramer President Dave Bright Joins AQAV Board Kramer Electronics' U.S. president Dave Bright was appointed to the board of the directors of the Association for Quality in Audio Video Technology (AQAV), an organization for which Kramer is an educational partner. Read full story » Audio-Technica Names Alliance 'Rep of the Year' for SoCal Audio-Technica named Alliance Audio Visual Group its "Rep of the Year" for distribution of its wired and wireless microphones, headphones, and audio products in the Sourthern California and Nevada regions. Read full story » Martin Audio Appoints New Managing Director An experienced business leader for a number of global businesses, Luke Ireland's mission will be to lead Martin Audio and ensure its success in the future by developing reliable business structure and scalable process capabilities to increase the velocity of innovation. Read full story » Survey of the Week At this stage in its life, which vertical can benefit the most from 4K?

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