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The always-inspiring Robert Rodriguez--whose no-budget 1992 film "El Mariachi" has paved the way for many independent, DIY filmmakers since--is setting his sights on a new landscape to conquer: an entire television network.
Led by sales of mobile connected devices, global consumer technology spending hit a new peak of $1.07 trillion in 2013 and is projected to reach $1.06 trillion in 2014.
Given the unprecedented amount of enthusiasm and financial contribution that fans have already made to the film, the unusual distribution strategy for "Veronica Mars" might just work.
The PSA campaign directs people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope.