| Today's Top Stories | | #1 | BBDO Pitches: Four Accounts In Five Weeks, Total $415M In Media Spend
| | | The Omnicom Group agency made a pitch for Wells Fargo's $130 million spending account last week, pitches Legacy anti-tobacco foundation's $50 million account this week, Papa John's $120 million account next week and the CVS $115 million account the week of March 10, according to an Adweek report. Burnout "is a concern," says BBDO global CEO Andrew Robertson, who is making no predictions. He adds, however, that "it's energizing rather than exhausting."
Why This Matters: Adweek says not since mcgarrybowen's 2011 pitch of Sears, Burger King and United Continental over a two-month period has an agency pitched so many important accounts in such a tight timeline.
A Take: Adweek |
| | #2 | Mattel Promoting Barbie With 'Sports Illustrated' Swimsuit Issue Appearance
| | | The sports magazine will run an editorial feature on the iconic fashion doll in its upcoming annual swimsuit issue due out Feb. 18. The doll was photographed by SI's Walter Iooss Jr., who has photographed Cheryl Tiegs, Kate Upton and others for past issues. There is also an advertorial component.
Why This Matters: Mattel is clearly hoping to revive the popularity of Barbie among parents who might then motivate their young girls to start buying the doll again. Barbie sales declined 13% in 2013.
Two Takes: Ad Age | Adweek
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| | #3 | Facebook, Google, Twitter May Threaten Rewards-Based Mobile Ad Model
| | | The three sites have lately been dominating the mobile ad scene so much that ads offering mobile users brand samples or credit card discounts in exchange for reading ads or consuming content are taking a back seat, Adweek reports.
Why This Matters: Derek Thompson, managing director, mobility at Starcom, is not a big fan of rewards-based ads. "The last thing consumers want is another points system to manage," he says. "The worst thing to happen for advertisers is that we train people that our stuff is so bad that we have to pay you [to read it]."
A Take: Adweek
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| #4 Some Big Brand Social Media Managers Feel Under-Appreciated (Digiday)
#5 TV Price War Retailers Capitalize On Increased Olympics Viewing (USA Today)
#6 Omnicom Worldwide Revenue Grew, Net Income Slipped in 2013 (Ag Age)
#7 Hispanic Women Are Big Fans Of Receiving Retail Coupons Via Social Media (eMarketer)
#8 Google Enters Major Ad Measurement Partnership With ComScore (USA Today)
#9 Facebook Not Really Losing Many Teens, eMarketer Data Finds (eMarketer)
#10 The Case For Adopting Online Exchange Concept in Insurance Sales (Ad Age) |
|  | • 82
Percentage of Hispanic female social media users who find importance in receiving exclusive offers, coupons or other retailer or brand discounts via social network sites, according to a study by Latina Media Ventures.
– Reported by eMarketer
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| | MBPT Spotlight | National Pharmacy Chains Are No Longer Really Pharmacy Chains
By John Consoli
The announcement last week by pharmacy chain CVS that it plans to stop selling cigarettes later this year cost CVS Caremark, by its own estimates, $1.5 billion annually in tobacco sales alone through its more than 7,600 U.S. stores.
The pricey decision was a public relations coup and won the chain lots of praise from many sources, including the American Medical Association, American Cancer Society and the government.
The chain expects to make at least some of that lost revenue back by expanding its line of smoking cessation products, and this spring, CVS is planning to launch a major national smoking cessation program. However, the process of ridding its stores of tobacco products is not expected to be totally competed until October 1.
How CVS markets itself during the process could be handled by a new creative agency as the chain put that account up for review last month. The incumbent, Arnold, is expected to defend.
But the irony in this decision is that while CVS still bills itself as a pharmacy chain, it is certainly more than that, and will have plenty of other products and categories where it could potentially make up some of those lost cigarette dollars.
Like many large retail chains in this country, pharmacy chains such as CVS, Walgreen's and Rite Aid, among others, seem to be trying to be all things to all consumers. Many Target and Walmart stores are selling food—grocery and cooked. They also have pharmacies in many of their stories. Toy chains are not only selling tablets for kids but also higher-end tablets for the adults. Staples sells household cleaning products and bottled water, and supermarket chains are providing flu shots and other vaccines. Not to be outdone, the pharmacy chains are selling toys, groceries and household goods.
Why is it becoming more of a misnomer to label CVS and its rivals "pharmacy" stores? And how are the drug chains competing with supermarkets and other general retailers?
For more, click HERE
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| | Fates & Fortunes | • BLAKE CALLAWAY was promoted to the newly created position of executive VP of marketing and digital media at IFC. Callaway, who joined IFC in 2011, was most recently senior VP of marketing. Before IFC, Callaway was senior VP of marketing, brand and strategy at Syfy. He also worked at ad agencies Media Kitchen, Merkley + Partners and Lopez Negrete.
• DEBI KLEIMAN was named executive VP, managing director at Havas Media's Boston office. She joins Havas from marketing and tech industry association the Massachusetts Innovation & Technology Exchange, where she served as president for the past three years.
• PETER NAYLOR has joined Hulu as senior VP of sales. He was most recently executive VP, digital ad sales at NBCUniversal.
• EDUARDO PEREZ is returning to ESPN to serve primarily as a Baseball Tonight studio analyst. He will also contribute to select game telecasts. Perez had been a Baseball Tonight analyst from 2006-2010. In 2011 he returned to the field as Miami Marlins hitting coach and last season was bench coach for the Houston Astros. Perez played 13 Major League Baseball seasons from 1993-2006.
• MATT LAUER, cohost of NBC's Today show will host the network's primetime Olympics TV coverage on Tuesday night. He will replace the network's longtime Olympics primetime host Bob Costas, who continues to suffer from an eye infection.
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| | What They're Watching | BROADCAST RATINGS
Originals Drop Opposite Olympics
NBC's Sochi Winter Olympics coverage is thus far down 9% in total viewers and in the demo from the 2010 Vancouver games, which were broadcast live. All original programming on other broadcast networks declined opposite the Olympics. ABC finished second on the evening. The Bachelor was down 12% from last week. ABC also aired a primetime encore of last Thursday's Jimmy Kimmel Live, featuring the cast of The Monuments Men. Fox finished third. Almost Human was down 21% from last week. The Following was down 11%. CBS, airing all reruns in its Monday night comedy block, came in fourth. Its original broadcast of Intelligence was down 13%. The CW's Hart of Dixie and Beauty and the Beast each finished down one tenth from last week.
For more, click HERE
CABLE RATINGS
'WWE Friday Night Smackdown' Locks in Most Viewers
Syfy's WWE Friday Night Smackdown topped the evening's cable lineup in total viewers, earning 3.2 million watchers. In adults 18-49, Smackdown garnered a 0.9, tying with the 11:30 p.m. and 11 p.m. episodes of Adult Swim's Family Guy in the demo. The 11 p.m. Family Guy attracted slightly more total viewers than the 11:30 p.m. entry, with 2.2 million viewers compared to 2.1 million during the later episode.
For more, click HERE
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| Overnight Ratings: Monday, February 10
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| XXII WINTER OLYMPICS
| 5.9
| 21.8
| ABC
| THE BACHELOR
| 2.3
| 7.8
| FOX
| ALMOST HUMAN
| 1.5
| 5.4
| CBS
| 2 BROKE GIRLS (R) (8:00)
MOM (R) (8:30)
| 1.3
1.2
| 5.4
5.1
| UNIVISION
| POR SIEMPRE MI AMOR
| 1.0
| 2.9
| CW
| HART OF DIXIE
| 0.3
| 1.0
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| XXII WINTER OLYMMPICS
| 7.0
| 23.9
| ABC
| THE BACHELOR
| 2.3
| 7.7
| FOX
| THE FOLLOWING
| 1.7
| 4.7
| UNIVISION
| LO QUE LA VIDA ME ROBÓ
| 1.5
| 3.9
| CBS
| MIKE & MOLLY (R) (9:00)
MOM (R) (9:30)
| 1.4
1.4
| 5.9
5.6
| CW
| BEAUTY AND THE BEAST
| 0.3
| 0.8
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| XXII WINTER OLYMPICS
| 6.3
| 20.8
| CBS
| INTELLIGENCE
| 1.3
| 6.9
| UNIVISION
| QUÉ POBRES TAN RICOS
| 1.2
| 2.9
| ABC
| JIMMY KIMMEL LIVE: MATT DAMON RETURNS (R)
| 1.0
| 3.3
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • Olympics Coverage on NBC Keeps Behind Vancouver Numbers
Tuesday night's coverage of the Sochi Games, which begins at 8 p.m., will feature Shaun White in the snowboard halfpipe attempting to become the first American man to win the same individual event at three Olympics. Primetime figure skating will also continue with the pairs' short program where Russians Tatiana Volosozhar and Maxim Trankov look to win the event that Russia had won for 12 straight Olympics before that streak ended in Vancouver in 2010. Women's ski jumping, a new Olympic event, featuring American Sarah Hendrickson will also take place during Tuesday night's telecast, as will women's ski slopestyle. The upshot: The NBC telecasts so far have been holding up well compared to the Vancouver telecasts four years ago, considering those Games were basically televised live compared to the nine-hour time difference with Russia. Total viewership was only off about 1 million per night through Sunday. Viewership in the 18-49 demo was down about 9% Friday and 20% Saturday, but was about flat on Sunday.
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| • Leading Out of 'Liars,' ABC Family Series Won't Have to 'Twist' Your Arm
Twisted, the one-hour mystery series full of plot turns makes its mid-first-season premiere on Tuesday night at 9. The show follows character Danny Desai, a 16-year-old with a troubled past who has returned to his hometown after five years in juvenile detention, and is immediately labeled a prime suspect when a female student is found dead. Prior to the series going on hiatus, Danny left town, lending credence to him being responsible for the death. The plot is sure to thicken as new episodes return. The upshot: The series averaged 1.6 million viewers and a 0.6 18-49 demo rating before it took a break. Like most ABC Family drama series, the Twisted audience is primarily comprised of viewers 12-34, particularly female teens and women. It will lead out of ABC Family's hit drama Pretty Little Liars.
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| • 'Teen Mom 2' Still Drawing Large Audience
Season five of this 10 p.m. MTV reality series premiered three weeks ago and it has been averaging a solid 2.6 million viewers and a 1.5 18-49 demo rating. This season has continued to follow the lives of Chelsea, Jenelle, Kailyn and Leah as they deal with pregnancies, new marriages and relationships, not to mention intense legal battles. The series moved this season to Tuesday night from Monday where it aired last season, but it is still one of the most-watched cable series on the night. The upshot: While criticism of the show—showcasing teen pregnancy and the sometimes wild behavior of its stars—continues, MTV defends it by citing a 2012 poll of teens 12-19 who have seen the show and say it "helps teens better understand the challenges of pregnancy and parenthood."
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| Media Buyer & Planner Today
Editorial Team
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Phone: 201-314-0424 | Send Email
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Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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