| Today's Top Stories | | #1 | As KSL Media Headed Toward Bankruptcy, Top Execs Reaped Big Payouts
| | | According to a Statement of Financial Affairs document filed in connection with its bankruptcy proceeding, in the final year of operation, KSL founder Kal Lebowitz received nearly $1.1 million in payments, former CEO Hank Cohen received close to a million, and former president David Sklaver received payments of close to $700,000. Various family members of Lebowitz and Cohen were paid thousands in benefits for items such as insurance coverage and cellphone costs, MediaPost reports.
Why This Matters: While the agency continued to build debt, and owed millions each to assorted TV networks and other companies, most of the top execs continued to fiddle while Rome burned, as it were, collecting lucrative paychecks, bonuses and other benefits until the doors were closed last month.
A Take: MediaPost |
| | #2 | Store Brand Groceries Making Dent In Big-Name National Brands' Sales
| | | Over the last three years, sales of store brands grew 18.2%, accounting for $111 billion in sales, according to Nielsen. The New York Times reports that store brands have grown at twice the rate of national brands, which grew sales only 7.9% over the same period. "We expect private brands will continue to grab share because of investments they've made in enhancing quality, innovation and hiring more people with brand experience to help with marketing and promotion," said Todd Hale of Nielsen.
Why This Matters: Store brands once carried a stigma but that has changed with tougher economic times. National brands can't sit back and expect their products to simply move off the shelves. They need to aggressively market if they don't want to see their sizable sales dwindle.
A Take: NYT
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| | #3 | Timberland Targets Millennials In New Marketing Campaign
| | | The footwear and outerwear company is shedding its traditional all-encompassing ad campaigns to focus on 25-to-30-year-olds. Jim Davey of Timberland tells Ad Age that the latest campaign "is the first big step in relaunching the brand." It comes after two years of talking with consumers about the brand. The campaign is multiplatform but contains a sizable digital segment on Twitter, Instagram, Tumblr, Pinterest, Facebook and Vine.
Why This Matters: Timberland parent company VF Corp. wants the brand to grow its sales by 50% by 2017 to $2.3 billion from the current $1.5 billion annually. One of the ways to do that is to keep its traditional older customers, while targeting the newer millennial generation.
A Take: Ad Age
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#4 Twitter's TV Pitch Has Its Limitations (Digiday)
#5 Best-Selling Car Ad Claims Depend On Which Data Is Used (Ad Age)
#6 Close To Half Of Smartphone Users Find In-App Ads Disruptive (MediaPost)
#7 MediaCom Retains Volkswagen Global Media Biz—Except In The UK (Adweek)
#8 L'Oreal Brands Pick Elevate Studios For Digital Assignments (MediaPost)
#9 U.S. Affluent Consumers Use More Digital Devices (eMarketer)
#10 Bing, Yahoo Rollout 'Click-to-Call' Mobile Ads Via Skype (MediaPost)
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Percentage of luxury goods-buying consumers, 25-64 years of age, who earn more than $100,000 and use a smartphone, according to a survey by Google and Ipsos MediaCT.
– Reported by eMarketer
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| | MBPT Spotlight | Broadcast Premiere Week Yields Potential Hits But Problems Still Lurk
By John Consoli
What a difference a year makes in broadcast television. While viewership will level out over the next several weeks, a look at premiere week 2013 finds five new primetime scripted series were among the Top 10 of all scripted shows in the 18-49 demo, compared to only one in the first week of last season.
Billie Gold, VP and director of buying/programming research at Carat, says each network should have some optimism about their new shows coming out of premiere week because each network had at least one series that "broke out" in its initial airing.
Still, she adds, "it's hard to say a show is a hit off the bat just because it got samples, as some shows start huge and then quickly fade. Remember Joey or Whoopi? And look what happened to NBC's Revolution last season, ending at half the rating of where it started."
On the other side of the ledger, several new shows did not do as well as expected, which pulled down the networks ratings overall. NBC was the only network to show an increase in the 18-49 demo for the first week compared to last season and emerged as the early leader. Overall, the five broadcast networks averaged a 2.5 during the first week, according to Nielsen data, which is flat compared to last year.
What were the highest rated debuts of premiere week? And which premieres skewed the youngest?
For more, click HERE
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| | Fates & Fortunes | • GREG HAHN was promoted to chief creative officer at BBDO New York. He was previously executive creative director. In his new role, he fills a position that has been open since 2010, when Bill Bruce left the agency. Hahn joined BBDO New York in 2005. Prior to that he held positions at Fallon and Rubin Postaer.
• GANNON JONES was named VP, brand marketing at MillerCoors, according to Ad Age, which first reported the move. He was most recently chief marketing officer for PepsiCo's Global Nutrition Group. He replaces Rick Gomez who left MillerCoors in the spring to become VP, brand and category marketing at Target.
• JEAN-PAUL COLACO is leaving his post as senior VP, advertising at Hulu. He joined Hulu in 2007. Prior to that, he was senior VP, business development at The Walt Disney Company and before that was president of Radio Disney.
• GEORGE WILL is leaving ABC News to join Fox News. Will has appeared on ABC's Sunday morning public affairs show This Week for more than 30 years and has been a commentator on the network's political and election coverage. At Fox News, he will be a commentator on several programs, including Fox News Sunday.
• AVERY JOHNSON has joined ESPN as an NBA studio analyst. Johnson will appear on several studio shows and also make regular appearances on SportsCenter. Johnson is a former NBA player and coach, who won NBA Coach of the Year for the 2005-06 season during his time with the Dallas Mavericks. He was most recently head coach of the New Jersey Nets.
• JOHN ORLANDO was named executive VP of government affairs at CBS, succeeding the retiring Marty Franks as the network's chief lobbyist in Washington. Orlando joined CBS in 2006 as senior VP, government affairs, working with Franks. Prior to that, he was the head of the National Association of Broadcasters' government affairs department.
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| | What They're Watching | BROADCAST RATINGS
'Agents of S.H.I.E.L.D.' Drops 34% in Week Two
ABC's Marvel's Agents of S.H.I.E.L.D. was not as super in its second week, dropping 34% from last week's premiere, leading to a rough second act for the net's revamped lineup. The episode, which featured a cameo from Samuel L. Jackson (who plays Nick Fury in the Marvel films), also fell 30% among total viewers. Following S.H.I.E.L.D., The Goldbergs, Trophy Wife and Lucky 7 all dropped. ABC placed third overall for the night. NBC again won the night. Chicago Fire continued to benefit from its new Voice lead-in, rising from last week to a series high. The Voice was down. In second was CBS, though its entire lineup dipped from last week. NCIS, NCIS: Los Angeles and Person of Interest all fell. Fox's new comedies, the Seth MacFarlane-produced Dads, and Brooklyn Nine-Nine continued to decline in their third week. New Girl was also down and The Mindy Project was even with last week. Fox took fourth on the night. Rounding out the night was The CW, which aired the second night of the iHeartRadio Music Festival.
For more, click HERE
CABLE RATINGS
'Monday Night Football' Wins Monday Night
ESPN's Monday Night Football was Monday's top program with the Saint/Dolphins match-up earning a 5.6 adults 18-49 rating, even with last week. USA's Monday Night Raw was the top non-sports program with a 1.4 adults 18-49 rating, even with last week.
For more, click HERE
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| Overnight Ratings: Tuesday, October 1
| | 8 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLION) | NBC
| THE VOICE
| 3.8
| 12.4
| CBS
| NCIS
| 3.4
| 19.3
| ABC
| MARVEL'S AGENTS OF S.H.I.E.L.D.
| 3.1
| 8.4
| UNIVISION
| PORQUE EL AMOR MANDA
| 1.4
| 3.7
| FOX
| DADS (8:00)
BROOKLYN NINE-NINE (8:30)
| 1.3
1.4
| 3.4
3.4
| CW
| IHEARTRADIO MUSIC FESTIVAL, NIGHT 2
| 0.4
| 1.1
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| | 9 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| THE VOICE
| 5.0
| 16.0
| CBS
| NCIS: LOS ANGELES
| 2.7
| 14.8
| ABC
| THE GOLDBERGS (9:00)
TROPHY WIFE (9:30)
| 2.2
1.4
| 6.2
4.3
| FOX
| NEW GIRL (9:00)
THE MINDY PROJECT (9:30)
| 1.9
1.5
| 3.9
3.0
| UNIVISION
| LA TEMPESTAD
| 1.2
| 3.3
| CW
| IHEARTRADIO MUSIC FESTIVAL, NIGHT 2
| 0.4
| 1.1
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| | 10 PM | | NET | SHOW | A18-49
Rating | TOTAL VIEWERS
(MILLIONS) | NBC
| CHICAGO FIRE
| 2.8
| 9.0
| CBS
| PERSON OF INTEREST
| 2.0
| 12.2
| UNIVISION
| QUÉ BONITO AMOR
| 1.1
| 3.1
| ABC
| LUCKY 7
| 0.8
| 2.8
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| | TOMORROW'S BIG RATINGS STORIES TODAY | • FX Keeps Its Worldwide 'Bridge' Open For Next Season
The freshman FX network drama based on the tensions that exist on the U.S.-Mexico border concludes its first season on Wednesday at 10 p.m. It is loosely based on a Danish/Swedish series of the same name and follows two detectives, one Mexican and one American, who jointly investigate a serial killer committing crimes in both countries along the border. After premiering in mid-July with 3 million viewers and a 0.9 18-49 demo rating, The Bridge fell back to average an almost consistent 1.8 million viewers and a 0.6 18-49 rating for the next 11 episodes. Since the series has been renewed for a second season, expect the finale to open up a few loose ends. The upshot: This is one of those series that has received critical acclaim by TV critics, but has not been able to pull in a massive audience that would make it a commercial hit. But in addition to airing on FX next season, the series will continue to be seen in some 125 countries worldwide as Fox International Channels has agreed to renew its exclusive pay TV rights for season two.
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| • 'Ironside' Returns To NBC
After a 38-year hiatus, Detective Robert Ironside returns to the NBC lineup in a reprised series about the paraplegic detective's exploits in fighting crime. The original series, which aired on NBC from 1967 to 1975, starred Raymond Burr. The updated Ironside, which premieres on Wednesday night at 10, stars Blair Underwood. In the series, Ironside is confined to a wheelchair following a shooting in which his spine was shattered by a bullet a few years earlier. He leads a team of handpicked crime specialists. The upshot: Ironside will compete for viewers with two other dramas, CBS' veteran police series CSI and ABC's soapy drama Nashville. It should fit somewhere in between CSI (9.1 million viewers last week) and Nashville (6.5 million viewers), although in the advertiser-coveted 18-49 demo, both CSI and Nashville produced only 2.0 ratings last week. So Ironside has a chance to dominate in that demo.
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| • Rebel With a Cause Gives ABC High Hopes For a 'Super Fun Night'
This new sitcom premieres in a plum spot on Wednesday nights at 9:30 leading out of ABC's most-watched comedy Modern Family. Super Fun Night stars Rebel Wilson as Kimmie Boubier who, with two of her best girlfriends, has had a date every Friday night for the past 13 years. Two monkey wrenches are thrown into their tradition when Wilson is promoted and needs to work more, and also meets a handsome attorney. The upshot: This is Rebel Wilson's vehicle, so if audiences like her, the series will do well. She not only stars in the series, but also wrote the pilot and is one of the executive producers. It should be helped by leading out of Modern Family, which averaged 11.7 million viewers last week. It is also the only sitcom in the time period, but does have to go up against the second half-hour of two heavily watched dramas, CBS' Criminal Minds and NBC's Law & Order: SVU, which averaged more than 20 million viewers combined last week.
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| Media Buyer & Planner Today
Editorial Team
John Consoli, Contributing Editor
Phone: 201-314-0424 | Send Email
Jon Lafayette, Business Editor, Broadcasting & Cable
Phone: 917-281-4735 | Send Email
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Phone: 917-281-4708 | Send Email
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