What are industry leading ad buyers looking for in programmatic?

Brad Gerving of Tatari joins keynote speaker lineup at The Programmatic TV Summit           REGISTER NOW           Closing Keynote Conversation: The View from Advertising's Buy-Side Agency media buying chieftains are under enormous pressure to deliver more measurable results from the biggest line item in their media spend – and the efficiencies, measurability and targeting promised by programmatic TV/video's infrastructure are tantalizing. Hear how an influential buyer of TV/video advertising is structurally adjusting to take advantage, and what he is seeking most from ad sellers going forward. Brad Geving VP, Media Buying     About The Programmatic TV Summit The fourth annual Broadcasting & Cable/Multichannel News Programmatic TV Summit is the TV industry's authoritative benchmark for assessing the progress and debating the future of television's challenging, yet exciting digital transformation. A comprehensive full-day experience held in the media epicenter of midtown Manhattan, The Programmatic TV Summit offers attendees a unique opportunity to hear current thinking from some of TV & video's leading executives – as they discuss the most pressing issues facing television distribution, advertising, audience measurement, big data, and technology – while offering valuable insights into how to succeed in historically dynamic and disruptive times. Save $100 when you register before May 10!     REGISTER NOW       Agenda At-A-Glance View Online   Monday, June 24, 2019 8:00 AM Registration Opens & Continental Breakfast 9:10 AM Opening Keynote Conversation 9:45 AM TV Automation: State of the State Overview 10:00 AM Panel Discussion: Automating TV Advertising: Promise or Peril? 10:50 AM "Big Think" Conversation: Programmatic CTV 10:50 AM Panel Discussion: Data Meets Inventory: New Wine in Old Wineskins? 12:15 PM Networking Lunch 1:20 PM Keynote Conversation 1:55 PM Panel Discussion: The "National" TV/Video Seller Perspective 2:45 PM "Big Think" Conversation: Creative 3:20 PM Panel Discussion: The "Local" TV/Video Seller Perspective 3:55 PM Closing Keynote Conversation: The View from Advertising's Buy-Side 4:45 PM Cocktail Reception     SEE SPEAKERS           #ProgrammaticTV         June 24, 2019   New York City       CONTACT US

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