Just Announced! OpenAP 2.0: A Keynote Conversation
Senior executives from NBCUniversal, Fox and Viacom join Broadcasting & Cable Business Editor Jon Lafayette for the industry's first public discussion of OpenAP 2.0 — the soon-to-launch premium video marketplace featuring workflow automation for national linear and long-form digital video. Building on the OpenAP consortium's pioneering advanced audience segmentation platform begun in 2017, this next-gen evolution — developed in collaboration with Accenture and FreeWheel — goes live into the TV/video marketplace this Fall, and is sure to be an industry game-changer.
The fourth annual Broadcasting & Cable/Multichannel News Programmatic TV Summit is the TV industry's authoritative benchmark for assessing the progress and debating the future of television's challenging, yet exciting digital transformation.
A comprehensive full-day experience held in the media epicenter of midtown Manhattan, The Programmatic TV Summit offers attendees a unique opportunity to hear current thinking from some of TV & video's leading executives – as they discuss the most pressing issues facing television distribution, advertising, audience measurement, big data, and technology – while offering valuable insights into how to succeed in historically dynamic and disruptive times.