Learn How to Attract Subscribers, Viewers and Get them to Watch | | | Moderator: Adriana Waterson SVP, Insights & Strategy Horowitz Research | Sean Saylor SVP & Head of Creative Viacom International Media Networks Americas | Marc Bland Vice President, Diversity & Inclusion, Automotive, IHS Markit |
| | | Alberto Marzan Founder & CEO AfroLife. TV | Mark Taffet President Mark Taffet Media & 2018 Women's Boxing Manager Of The Year | Denise L. Bennett Director, Content Partnerships WARNER MEDIA-TNT, TBS |
This is one of the great sessions at this annual conference for those in the business of TV & Video for audiences defined by ethnicity, nationality, gender or sexual identification. Content Marketing Session: Attract Subscribers, and Get Them To Watch This panel of programming, marketing and research executives discuss the business challenges, benefits and rewards behind efforts to present culturally-specific content. Hear how they use content for attracting new subscribers and viewers. Learn how programmers and marketers are cooperating in efforts to retain the targeted segment by aiding audiences to conduct programming searches through AI, and by encouraging viewership of this content through targeted promotions. SPECIAL RATE OF $199 WHEN YOU USE CODE 'TICKET199' Discount automatically applied when you click the button below. *Discount not valid for Table of 10 Purchases For Speaking Opportunities Navi Ramnarain Schramm Marketing Group 212-983-0219 navi@schrammnyc.com | | |