| It Takes a Village to Get Super Bowl Spots on the Air Next-Gen TV was the hot topic this year, with Close to 100 million people tune in to see the Super Bowl -- and critique the spots that come at the hefty price of around $5.25 million for 30 seconds. The amount of planning that goes into these ads, with the arduous processes for scripting, casting and filming, is likely as extensive as that done by the stadium hosting the big game.  |