| | Media Buyer & Planner Today | | | | | | | | | #1 Consultancies Plan Presence at Cannes Festival | | Consulting companies are set to make a big splash at the upcoming Cannes Lions International Festival of Creativity, Digiday reports. While consultancies made their presence felt last year, they are planning to send more executives and hold more parties and events than ever at the annual festival which kicks off on June 18. Meanwhile, traditional agencies, which in the past have dominated the activities at the event, are planning a quieter presence. Consulting giant Accenture Interactive is planning its biggest presence ever, sending 10 senior executives and taking over a yacht in Cannes harbor for a series of meetings and parties. And it has contest jury members in almost every category and will compete for awards. IBM iX also has a cabana to entertain that is twice as large as last year. And Deloitte Digital will send 70 people and focus on multiple CMO roundtables it will do with the Association of National Advertisers. Meanwhile major agency holding companies like Publicis and Omnicom have cut back their presence. Omnicom is sending half the people it sent last year and has eliminated its entertainment cabana. | | WHY THIS MATTERS: The consultancies are out to eat traditional agencies' lunch – and dinner – and steal away their clients. Whether they can do it by making a big splash at an event like the Cannes Festival remains to be seen. But most traditional agencies are now thinking that extravagant spending on parties at Cannes is not money well spent and could be better devoting in other ways to better help their clients. Says Abby Klaassen, president of 360i, "Cannes is expensive. And if you're having giant fancy parties and paying big celebs to show up, that's money you can't use in other things, investments in tech or training development." | | A Take: Digiday | | | | #2 Conflicts Complicate Ford Review | | The automotive category is one of the greatest for potential agency conflicts since many of the holding companies have at least one major auto brand client. So with Ford's massive global creative account now up for review, there is much speculation as to which agencies have been invited to participate. Incumbent is WPP, which handles Ford creative through its Global Team Blue unit. Ad Age did some speculating to see which agencies other than WPP might be participating, since Ford has been closed-mouthed in that regard. IPG CEO Michael Roth confirmed to Ad Age that his company is not a participant since its McCann agency handles Chevrolet. Publicis also has a portion of the GM business in the U.S. Its Rokkan agency handles GM's Cadillac, while Publicis unit EngageM-1 handles GMC and Buick. Globally Publicis has a portion of the Mercedes-Benz account. Saatchi also handles Toyota in the U.S. One likely contender is Omnicom Group, at least in the U.S., although its Zimmerman agency has Nissan in the U.S. | | WHY THIS MATTERS: While the large size of the Ford account makes the major holding companies the most likely contenders, independent agency Wieden & Kennedy is listed by Ad Age as a wild card. Whoever wins the account will be getting a major pay day. Ford spent $4.1 billion globally on advertising in 2017 and agency work is usually based on total billings. | | A Take: Ad Age | | | | #3 WPP's Quarta Vows 'No Sacred Cows' | | The chairman of giant agency holding company WPP is planning an overhaul of the company which includes moving away from the direction that his predecessor Martin Sorrell was moving in, The Wall Street Journal reports. And in deciding how to restructure the company, Roberto Quarta says there will be "no sacred cows." He didn't rule out merging some of the holding company's flagship creative agencies, saying underperforming WPP agencies will be absorbed by more successful ones. And he says he has put an end to Sorrell's strategy of "horizontality." That involved moving talent from across WPP's myriad of agencies and assigning them to work together on single accounts. But he says stand-alone agencies already operating for clients like Ford and BP will remain in place. | | WHY THIS MATTERS: The traditional ad agency holding companies are facing lots of pressure from new digital agency models and consulting companies that are looking to lure away their clients. Recognizing that, Quarta says the WPP restructuring will be very cognizant of making moves with the clients' needs in mind. "We'll be very objective in looking at the business and we're looking at it through the lens of our clients," he told The Journal. | | A Take: WSJ | |
| | |
| | 23 | | Percentage of consumers who say they would be willing to pay for an ad-free Facebook, according to a survey by Recode and online survey company Toluna. And how much would Facebook have to charge users to make up for lost ad revenue? According to eMarketer projections, the social platform would have to charge a monthly subscription fee of $7.63 for each of its U.S. users. | – Reported by eMarketer
| |
| | | |
| | NBC Wins as Washington Wins | by Michael Malone
NBC put up the top score in Thursday prime ratings, as the Stanley Cup finals led the network to a 1.9 in viewers 18-49, per Nielsen's overnights, and a 9 share. That easily beat the 0.9/4 that ABC posted.
Game 5 of the Stanley Cup, which saw the Washington Capitals clinch the NHL championship, scored a 1.9 throughout prime. Game 4 did a 1.5.
On ABC, it was repeated game shows throughout prime.
CBS and Fox both rated a 0.7/3. On CBS, repeated comedies led into a SWAT rerun. On Fox, it was the premiere of The Four: Battle For Stardom from 8-10 p.m. at 0.7. Its previous season premiered to a 1.2 in January.
Telemundo and Univision both rated a 0.4/2.
The CW did a 0.2/1 with repeats. | |
| | | |
| • HANS VESTBERG was named chief executive officer of Verizon, succeeding Lowell McAdam, effective Aug. 1. McAdam will remain as executive chairman until the end of 2018. Vestberg joined Verizon over a year ago and prior to that was CEO of Ericsson AB.
• BRANDON RHOTEN has joined sandwich chain Potbelly as senior VP and chief marketing officer. He was most recently CMO of Papa John's before being replaced last month. Prior to that he was VP, advertising, media, digital and social at Wendy's.
• IAN SOHN was appointed president of WPP's Wunderman Chicago. He joins from SapientRazorfish Chicago, where he was managing director, and succeeds Rick Schreuder, who left earlier this year. Sohn also served as executive VP of digital and social at Ogilvy Chicago. • Two months after settling the sexual harassment case against him, WPP has parted ways with former JWT CEO GUSTAVO MARTINEZ. Following the initial filing of the complaint against him by JWT global chief communications officer Erin Johnson two years ago, Martinez continued working for WPP in another capacity. A WPP spokesperson said Martinez and the holding company agreed it was "in the best interests of both parties for him to pursue his career outside the group."
| |
| | | |
| Digital Media Tech Leadership Summit
June 5-6, 2018 | Tampa, FL
Learn More
The Programmatic TV Summit
June 7, 2018 | New York, NY
Learn More
OTT & Video Distribution Summit
August 2, 2018 | Los Angeles, CA
Learn More News Technology Summit
September 26-27, 2018 | Baltimore, MD
Learn More 16th Annual Hispanic Television Summit
October 4, 2018 | New York, NY
Learn More Streaming Tech Leadership Summit
October 22-23, 2018 | Atlanta, GA (SCTE)
Learn More NYC Television Week
October 29-November 1, 2018 | New York, NY
Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week
October 29, 2018 | New York, NY
Learn More NYC Television Week's 40 Under 40 Awards
October 30, 2018 | New York, NY
Learn More TV Data Summit, part of NYC TV Week
October 31, 2018 | New York, NY
Learn More Advanced Advertising Summit, part of NYC TV Week
November 1, 2018 | New York, NY
Learn More Next TV Summit, part of NYC TV Week
November 1, 2018 | New York, NY
Learn More
| | more events » | |
| | | | |
