| | Cheddar Buys MTV Networks on Campus to Launch 'CheddarU' | Online news programmer adds 1,600 TV screens on 600 campuses
| READ MORE » | WHY THIS MATTERS: The business and tech-oriented programmer will use the satellite-delivered platform built for Viacom's mtvu service to directly target college students with the new CheddarU channel, company founder and CEO Jon Steinberg said. | | Roku Retains Edge in Streaming Player Market | 40% of U.S. homes now own a streaming media player, Parks Associates says
| READ MORE » | WHY THIS MATTERS: Roku maintained its lead in the first quarter, with a 37% share, even as Amazon's Fire TV gained ground. | | Starz App Speaks to Amazon's Fire TV | Subs can use voice to play back and control Starz content on streaming platform
| READ MORE » | WHY THIS MATTERS: In addition to being integrated with the Alexa Voice Remote, the Starz app enables users to pair Fire TV devices with Amazon Echo products and navigate content using far-field voice recognition.
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