B&C Today: CMOs Say Digital Marketing Is Most Effective; 'Judge Judy' Is Queen of May Sweep

Broadcasting & Cable Newsletter   June 7, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       CMOs Say Digital Marketing Is Most Effective: Nielsen Study Most plan to increase spending on digital and analytics READ MORE » WHY THIS MATTERS: Respondents expect, on average, a 49% increase in digital media budgets in the next 12 months—a big number to consider during this upfront season.   Syndication Ratings: 'Judge Judy' Is Queen of May Sweep for Ninth Straight Year Most shows decline year to year in most recent ratings period READ MORE » WHY THIS MATTERS: Judy saw a 3% jump to a 7.1 live plus same day household rating, according to Nielsen Media Research, the show's second-highest May rating since 2014.   Joel Davis Named WRAL-WRAZ General Manager Succeeds retiring Steve Hammel at Capitol Broadcasting duopoly READ MORE » WHY THIS MATTERS: Davis most recently spent nine years at KGTV San Diego, rising from news director to general manager.   More Top Stories       Byron Allen, Entrepreneur Who Bought The Weather Channel, Sets Sights on OTT Sports FCC Proposes Boosting DBS Fees, Lowering Cable 'Bizarre Foods' Back on Travel Channel July 3 'American Idol' Audition Buses Hit the Road Aug. 25 Voters Split on Implications of Roseanne Remark Activists Plan June 11 Neutrality Action Day Ad Sales Company Focusing on OTT, Podcasts Launches Netflix to Adapt Dolly Parton Songs for Series House E&C Leaders Hammer Facebook FX Gives 'Pose' TV's Biggest Promo Push more headlines »   Departments       Programming: Inside the Audience for TBS's 'Snoop Dogg Presents The Joker's Wild' Currency: Jr. NBA Tournament Games to Air on FloSports, Eleven Sports Network Washington: Senate to Kick Tires on NTIA Broadband Mapping Plans   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA  Learn More News Technology Summit September 26-27, 2018 | Baltimore, MD  Learn More 16th Annual Hispanic Television Summit October 4, 2018 | New York, NY  Learn More Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE)  Learn More NYC Television Week October 29-November 1, 2018 | New York, NY  Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY  Learn More NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY  Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY  Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More more events »   Jobs     SNG/Satellite Truck Engineer Satellite Technology Systems, Crystal Lake, IL   Distribution Financial Analyst Game Show Network, Santa Monica, CA   Broadcast Assoc General Mgr Maricopa County Community Colleges, Phoenix, AZ     more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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