| | Media Buyer & Planner Today | | | | | | | | | #1 'Roseanne' Cancellation a Blow to ABC Upfront | | The network's cancellation of the series on Tuesday, following racist tweets by the show's star Roseanne Barr, has put some pressure on ABC which is in the midst of selling upfront advertising for its fall primetime schedule. Roseanne was the highest-rated 18-49 demo series on television last season with a 3.5 or about 4.5 million adults in that demo. A Broadcasting & Cable report, citing iSpot.tv data, says the show generated $22.8 million in advertising during its limited run last season, with ad spots averaging $102,000 per 30 second unit. Standard Media Index estimated advertisers paid about $167,000 per ad unit in April. That was expected to rise for the upcoming season. And Kantar Media estimated Roseanne total ad revenue to be even higher -- $45 million. According to iSpot.tv, Pepsi spent about $6 million on the show. Other advertisers spending more than $2 million included Samsung Mobile, Microsoft, McDonald's T-Mobile, Hotels.com, Mountain Dew, PetSmart and Warner Bros. ABC will have to move those dollars into other shows or lose them. | | WHY THIS MATTERS: ABC has been praised for the move in many circles, particularly because it disregarded the major financial hit the network will take in lost ad revenue. Now the network has to scramble to make up for those lost ratings points. One ad buyer told Ad Age, "This changes ABC's position and capacity. All of a sudden it's a sizable hold to fill post upfront presentation." Another said, "It's a blow for ABC, no doubt, but I don't think they had a choice." The buyer added, "Advertiser-wise, it generally worsens the outlook for ABC's schedule a bit, but I don't see it dramatically impacting [ad buyer] budgets." | Three Takes: B&C | Ad Age | Adweek
| | | | #2 Sorrell Plans Comeback | | Former WPP CEO Martin Sorrell is planning to create a new advertising, marketing services and ad tech company, according to a first report by Sky News, and subsequent reports by Ad Age and Adweek. Sorrell will become chairman of a London investment firm called Derritson Capital PLC and will acquire a newly created Sorrell investment company S4 Capital, which will look to acquire ad-related businesss. They could include ad agencies, because Sorrell's contract with WPP did not contain a non-compete clause. Sorrell used his own money to start this new venture and also has some investors. | | WHY THIS MATTERS: The move comes less than two months after he stepped down as CEO of WPP following an internal investigation into misconduct, ending a 33-year career there. As Sky News reports, the progress of this new venture is surely going to be watched by the world's biggest marketing services agencies, which are facing challenges from all sorts of non-traditional and upstart companies getting into the fast-changing ad landscape. And with more than three decades in the ad business, Sorrell certainly has the pedigree to make an impact. | Three Takes: Ad Age | Adweek | Sky News
| | | | #3 4A's Slams Accenture's Programmatic Move | | The American Association of Advertising Agencies has blasted Accenture's entry into the ad buying business, saying the move raises conflict of interest concerns, Ad Age reports. The 4A's says the conflicts arise because Accenture also audits client-agency relationships and runs agency reviews for clients. And now it will be selling advertising in competition with those agencies. "We find this unacceptable and are concerned about whether Accenture will be transparent in ensuring that the massive amount of information it has collected from agencies – both as auditor as well as via the agency review process – is not leveraged for the benefit of its new practice," the agency trade group said. | | WHY THIS MATTERS: As Ad Age reports, Accenture has been creeping in recent years into competition with traditional ad agencies that the 4A's represents. And Accenture's latest move announced last week to begin buying advertising for clients under a new programmatic services unit will put it in full-blown competition. As a result, the 4A's is urging its agency members to think twice about doing any further work or cooperation with Accenture. | A Take: Ad Age
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| | 66.6 | | Percentage of all home smart speaker users who own Amazon Echo, with interactive voice assistant Alexa, according to a survey by eMarketer. Another 29.5% own Google Home, while the rest of the market, 8.3%, is made up of assorted other models, including Apple's HomePod. The percentages total over 100 because some consumers own more than one model. | – Reported by eMarketer
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| | NBC Clobbers Competition with 'AGT' Premiere | by Michael Malone
NBC glided to an easy win in Tuesday ratings, as the season premiere of America's Got Talent paced the network to a 2.2 in viewers 18-49, per the Nielsen overnights, and a 10 share. In second was Fox at 0.7/3. Airing 8-10 p.m., America's Got Talent rated a 2.4, before the premiere of World of Dance scored a 1.8. Last year's season premieres for the two did a 2.6 and 2.4, respectively. On Fox, the premiere of Beat Shazam did a 0.8 and the start of Love Connection a 0.6. Last spring's premieres of the pair scored a 1.2 and a 1.1, respectively. CBS was next at 0.6/3. It aired repeats, then 48 Hours: NCIS at a flat 0.5. ABC did a 0.5/2. It had repeated comedies throughout prime. Telemundo and Univision both scored a 0.5/2. The CW was good for a 0.3/1 with repeats of The Flash and The Hundred. | |
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| • SAM RENBARGER was named head of strategy at DDB San Francisco. He joins from Pereira & O'Dell San Francisco, where he was a group strategy director. He has also served as brand strategy director at Heat San Francisco and held strategy positions at Mullen Los Angeles and TBWA, after beginning his career at DDB. TK
• DAN FIETSAM was terminated from his position as chief creative officer at Milwaukee independent agency Laughlin Constable following unspecified sexual harassment allegations made against him, according to a report by Adweek. Fietsam has denied the allegations. He had been with the agency since 2016. Prior to that he was executive creative director at FCB Chicago and also held creative executive roles at BBDO Chicago and Publicis Seattle.
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