| | Media Buyer & Planner Today | | | | | | | | | #1 Publicis to Handle Macy's Media | | The 160-year-old retail chain has moved its $415 million ad spending media account to Publicis Groupe's Spark Foundry and Digitas, Ad Age first reported. Out is incumbent media agency Dentsu Aegis Network's Carat, which won the account in 2012. Incumbent Macy's creative agency BBDO New York was not part of the review. | | WHY THIS MATTERS: This is a major ad spending account win and comes on the heels of another major Publicis win in March, when Marriott selected Spark Foundry and SapientRazorfish to handle global media planning and buying. The two agencies formed a new dedicated team called Marriott One Media, as is the new Publicis strategy of bringing together different agencies in its holding company together to service a particular advertiser client. | | A Take: Ad Age | | | | #2 Sesame Workshop Sues Filmmaker Over Ads | | The educational non-profit company that produces Sesame Street has filed a lawsuit against STX Entertainment over an ad campaign promoting a film about raunchy puppets that uses the tagline, "Sesame Street. All Street." In a statement, Sesame Workshop said, "We take no issue with the creative freedom of the filmmakers and their right to make and promote this movie, rather this is about how our name is being misused to market a film with which we have no association." The movie, The Happytime Murders starring Melissa McCarthy, is scheduled to premiere on Aug. 17. The movie is directed by Brian Henson, son of the late Jim Henson, who helped develop the Sesame Street characters. The movie storyline makes no specific reference to individual Sesame Street puppets but alludes to "Henson puppets." | | WHY THIS MATTERS: As the New York Times reports, the lawsuit claims the attempted association with Sesame Street has confused consumers on social media. One Twitter user wrote that a dream had come true because there was now an "adult" version of Sesame Street. And in April, STX Films chairman Adam Fogelson was quoted by USA Today as saying, "You know in your hearts, when Kermit the Frog and Miss Piggy go home at night and there are no cameras around and no children, it's filthy." Sesame Workshop does have exclusive rights to the Sesame Street name. So getting an injunction seems to be a no-brainer. But with courts and judges, you never know. And even if the tagline is ordered to be dropped, STX has already received massive publicity for the movie based on coverage of the lawsuit. | Three Takes: NYT | Deadline | The Wrap
| | | | #3 Brands Experiment with GIF Stickers | | Several advertisers are experimenting with animated stickers (GIFs) for people to place over their Instagram Stories and Snapchat Snaps, Digiday reports. Absolut Vodka, Red Bull, Jolly Rancher, Gucci, T-Mobile, Malibu Rum, Benefit Cosmetics, Essie and Coca-Cola's new sparkling water Bubly have all launched partnerships with GIF creator Giphy to create their own GIF's that live within Instagram Stories and Snapchat libraries. The most recent partnership took place this past weekend with Bud Light, which launched a dozen GIF stickers on both Instagram and Snapchat their tied into Anheuser-Busch company's viral "Dilly Dilly' campaign. The GIF stickers included cans of Bud Light pouring beer with the catchphrase "Dilly Dilly." | | WHY THIS MATTERS: Brands continue to look for fun ways to engage younger audiences as they communicate with each other. GIF stickers are relatively new to both Instagram and Snapchat, introduced only earlier this year. So users are still getting used to them and how to find them on the two platforms. The brands are also trying to come up with ways to measure the effectiveness of the GIFs. | | A Take: Digiday | | | | |
| | 43 | | Percentage of chief marketing officers worldwide who say their companies outsource programmatic ad buying, compared to 32% who do it in-house, according to a survey by Newbase. Another 27% say they do both. Programmatic is the most outsourced marketing function by companies. The function most handled in-house is marketing strategy, with 86% of CMOs saying it is handled within the company rather than outsourcing it. | – Reported by eMarketer
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| | NHL Wins Demo Race for NBC | by John Consoli
NBC's three-hour telecast of the opening game of NHL's Stanley Cup Finals between the Washington Capitals and Las Vegas Knights scored a 1.6/6 in the 18-49 demo and helped the network win the primetime ratings battle, based on Nielsen overnights.
ABC, which got a 1.4/5 from the two-hour season premiere of The Bachelorette, scored an overall 1.1/4 to finish second. The 10 p.m. airing of The Crossing fell to a 0.5.2.
CBS and Fox tied for third on the night, each with a 0.5/2.
CBS did a 0.6 with two sitcom repeats from 8-9 p.m., followed by a repeat of drama NCIS: New Orleans which produced a 0.4 and drama Elementary which also did a 0.4.
Fox ran two hours of drama Lucifer which did a 0.5.
Univision and Telemundo both did a 0.4/2.
The CW did a 0.3/1 with Supergirl doing a 0.4 and the season finale of iZombie doing a 0.2.. | |
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| • BRAD HIGDON was named chief marketing officer at Florida-based Zimmerman Advertising. He joins the Omnicom agency after a short stint as executive VP of content and activation at SFW Marketing. Prior to that he was president of MullenLowe's Winston-Salem, N.C., office and also spent more than 10 years at The Martin Agency, where he rose to senior VP, group account director.
• TODD LEFELT was appointed executive VP and head of user experience design (UX) at Deutsch Los Angeles. He was previously with Huge Los Angeles, before it was absorbed into another IPG agency Elephant.
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