| | Media Buyer & Planner Today | | | | | | | | | #1 News Publishers Halt Facebook Ads Over Political Rules | | Publishers including The Financial Times and New York Media have suspended paid media spending on Facebook in response to the platform's new ad-labeling policy, Digiday reports. The fear is that the new Facebook policy would label and archive paid news articles from publishers the same as political ads. Industry association News Media Alliance has argued that established news organizations be exempt from the policy. "We strongly believe to conflate news with advocacy [ads] is a very dangerous direction to take," says Jon Slade, Financial Times' chief commercial officer. And a company spokesman for New York Media says, "We object to any grouping of quality news publishers with political advocacy organizations and propagandists, and believe it would impede our journalist mission." | | WHY THIS MATTERS: Facebook has scheduled a conference call with publishers today to discuss the policy. Digiday says Facebook executives have said they recognize that news about politics is different [from advocacy ads] and is committed to finding a way to distinguish news from non-news content in archives. If the matter is not resolved, Facebook could lose lots of legitimate advertising. | | A Take: Digiday | | | | #2 New York Interconnect Pitches Upfront Business | | New York Interconnect, a newly-formed agency, has been created to help ad buyers make large purchases of video inventory specifically in the New York market during the current upfront, Adweek reports. The new unit is a collaboration between Altice and Charter that serve the area and aims to help media planners and buyers reach the more than 6 million households in the New York market. Part of the process will be a buying platform called Audience 1 that will offer a "one call, one order, one invoice" process of buying across platforms, according to Interconnect CEO Ed Renicker. The Interconnect will reach audiences subscribed to Charter's Spectrum and Altice's Optimum. It will also manage non-local sales for 24-hur news channels operated by Charter's Spectrum News NY1 and Alice's News 12 Networks. | | WHY THIS MATTERS: New York Interconnect was unveiled during an upfront presentation this week as a way for ad buyers in the nation's largest market to maximize reach for their clients. Its formation shows how media buying continues to be splintered away from traditional media agencies and holding companies. | | A Take: Adweek | | | | #3 Buyers Say GDPR Makes Targeting Data Unusable | | Contexual targeting platform Vibrant has conducted a survey that finds the top media buyers and planners at 32 major agencies believing that cumulatively 43% of their clients consumer data will become unusable under the new GDPR, MediaPost reports. One agency that participated said that percentage could be as high as 83%. | | WHY THIS MATTERS: Of course such a situation would be a boon to Vibrant as two-thirds of the respondents expressed their belief that the GDPR, while rendering much of their clients overall targeting data unusable, it would make contextual targeting more beneficial. Only 8% of the agency execs disagreed with that. Contextual targeting allows advertisers to display relevant ads based on a website's content rather than using data about the visitor. | | A Take: MediaPost | |
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| | 30.4 | | Percentage of Americans who say they plan to immediately give consent to Europe's General Data Protection Regulation privacy rules which go into effect May 25, according to a survey by Research Intelligencer and Pollfish. The remaining 69.6% have either ignored, opted out or put their consent off. The survey also found that while a majority of American Consumers have never heard of the GDPR rules, some 81% say the U.S. should pass regulations that protect their rights to control how others use their personal data. | – Reported by MediaPost
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| | Michael Jackson Helps ABC Win the Night | by John Consoli
A two-hour special, The Last Days of Michael Jackson, helped ABC win the Thursday night 18-49 demo race with a 0.9/4, edging out CBS and NBC, which each did a 0.7/3, according to Nielsen overnights.
In addition to the Jackson special which scored a 0.9/5, ABC also aired What Would You Do? which recorded a 0.8/4.
CBS aired sitcom repeats The Big Bang Theory (1.0), Young Sheldon (0.9), Mom (0.8) and Life in Pieces (0.7), before a repeat of drama S.W.A.T. did a 0.5.
NBC's American Ninja Warrior competition did a 0.8, followed by Hollywood Game night which also did a 0.8, and a Red Nose Day special, which recorded a 0.5.
Fox finished the night with a 0.5/2, with a Terrence Howard's Fright Night Club special producing a 0.5 and the Showtime at the Apollo did a 0.2.season finale recording a 0.6.
Univision and Telemundo both did a 0.4.
The CW with repeats of Supernatural and Black Lightning did a 0.2. | |
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| • CHLOE GOTTLIEB was joined Google as director of user experience, according to a report by Adweek. Gottlieb was most recently VP and co-chief operating officer at R/GA. She first joined R/GA in 2000 and departed in 2004 to take a position at Razorfish. She returned to R/GA in 2006. R/GA global chief design officer will also assume Gottlieb's duties at the agency until a permanent successor is hired.
• DEBRA LEE is leaving BET Networks, where she is currently chairman and CEO, after 32 years with the company. She initially joined BET in 1986 in the role of VP and general counsel. She held assorted positions, including president and chief operating officer, before being promoted to chairman and CEO in 2005.
• MICHAEL GRAF was promoted to senior VP of advertising sales for BBC World News TV. AMC Networks is the advertising sales representative for the BBC World News channel in the U.S. He joined AMC as VP of ad sales in 2015. Editor's Note: Remember that Monday is Memorial Day. To our vets, thank you for your service. We will be off Monday, but back Tuesday.
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