| | Media Buyer & Planner Today | | | | | | | | | #1 A Shortage of Marketers in the U.S. | | There's a shortage of marketing specialists in the U.S., according to a new report from LinkedIn that says there are unfilled job postings seeking people with marketing skills in the 20 largest metro areas, the Washington Post reported. An excess of marketing professionals can be found in markets including Miami, Las Vegas, Orange County, Calif., and Saginaw, Mich. | | WHY THIS MATTERS: If you know how to do social media or create email campaigns, someone, somewhere is probably looking to hire you. | | A Take: Washington Post | | | | #2 Adidas Halts Facebook Ads Over Measurement Issues | | Adidas has stopped buying video ads on Facebook and might cut its spending on the social platform because of concerns its spending there is wasted because Facebook users aren't viewing its ads, according to Digiday. Facebook is checking Facebook's viewership numbers with data from Moat. Some advertisers have found that only 22% of their ads are viewed when they play. | | WHY THIS MATTERS: A CMO Council study found that 62% of senior marketers said bad metrics have compelled them to pull back on spending on Facebook, so this concern could slow the social platforms ad growth. | | A Take: Digiday | | | | #3 Kling Resigns from Fallon to Move to New York | | The award-winning chief creative officer left the Minneapolis agency where he's worked since 2012 to return to New York and tackle the wilds of Madison Avenue, according to Adweek. "If I don't leap now, I'll miss my chance," he said in a memo to Fallon's staff. | | WHY THIS MATTERS: In a business where valuable assets walk out the door every day, agencies have to be prepared for the departure of talented leaders. In this case Fallon has declined to discuss succession plans. | | A Take: Adweek | |
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| | 627 million | | Advertising revenue in millions of dollars for Discovery Inc.'s U.S. Networks in the first quarter. The total includes revenue from Scripps Networks Interactive after Discovery's acquisition was completed and is up 55% from a year ago. On a pro-forma, apples to apples basis, ad revenues for Discovery and Scripps were up 2%. | – Reported by Discovery Inc.
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| | NBC Rides 'Voice' to Victory | by Michael Malone
NBC secured the Monday ratings prize, a down but still strong The Voice leading to a 1.3 score in viewers 18-49, according to the Nielsen overnights, and a 5 share. That topped the 0.8/3 that both ABC and Fox put up.
The Voice slipped 6% to 1.5. The premiere of Running Wild with Bear Grylls scored a 0.9.
For ABC, Dancing with the Stars was down 9% from its opener at 1.0. The Crossing was good for a flat 0.5.
On Fox, Lucifer rated a 0.7 and The Resident a 0.9, both up a tenth of a point from last week.
CBS did a 0.7/3. The Kevin Can Wait finale, which saw Kevin get his old band back together, was up 25% to 1.0 and Man With a Plan was a flat 0.8. Superior Donuts rated a level 0.7 and was followed by a Big Bang Theory repeat. Elementary closed out prime at a flat 0.6.
The CW rated a 0.4/1. Supergirl was off 20% to 0.4 and iZombie went up 50% to 0.3. | |
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| • JOHN SKIPPER, former president of ESPN, has been named executive chairman of Perform Group, the British-based sports media company. Perform Group founder Simon Denyer will remain CEO based in London, while Skipper will work from the U.S.
• LAUREN DOLGEN, previously head of West Coast development at Viceland, is joining BuzzFeed and will run BuzzFeed Studios.
• Beasley Media Group named TIM ROBISCH as the new Director of Sales for the company's six station radio cluster, including KCYE-FM, KKLZ-FM, KDWN-FM, LITE 105.1FM, KOAS-FM and KVGS-FM in Las Vegas. He will begin his new position May 8.
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