| | Media Buyer & Planner Today | | | | | | | | | #1 Heineken Conducting Global Media Review | | The Amsterdam-based brewing conglomerate has quietly been conducting a global, market-by-market review of its media planning and buying for its namesake beer. Sources tell Adweek that Starcom recently picked up the media business in Mexico and Singapore. And the latest round has Starcom and Dentsu Aegis Network competing to lead the Heineken U.S. media account. The company consolidated media with Starcom parent holding company Publicis in 2012 but in 2016 also added Dentsu to its roster. Publicis also handles Heineken creative. A spokesperson for Heineken told Adweek the company does not expect to consolidate media buying globally to a single agency under the new review. Right now the review does not appear to include other Heineken brands, including Dos Equis, Tecate, Newcastle or Amstel Light. | | WHY THIS MATTERS: Heineken is a solid media spender, having allocated some $173 million on paid U.S. media in 2017. Meanwhile, French consultancy Comvergence estimates the brand's annual marketing spending worldwide is about $450 million. The review comes just a few months after Heineken's chief marketing officer Nuno Teles left to head Diageo's North America beer division. He was replaced by Jonnie Cahill, former senior director of global commerce at Heineken. | | A Take: Adweek | | | | #2 Publishers See Netflix as Gateway to TV Deals | Digital publishers are telling Digiday that their deals and ongoing talks with Netflix have opened more doors for deals with traditional TV networks, as well as with Hollywood producers, studios and on-camera talent. One programming seller says his company is now having "meaningful conversations" with different TV networks on more than a dozen shows. He credits Netflix with helping to either start those conversations or move them forward in a significant way. The program sellers are using discussions with Netflix to motivate the TV networks to do deals with them. One seller says, "Now we can say to them, 'We're doing a show on Netflix, so if you want us to make programming for you, you're going to have to step up in a big way, too.'"
| | WHY THIS MATTERS: Netflix has said it plans to spend up to $8 billion on as many as 700 original projects this year to create a new marketplace. So programmers are all trying to take advantage of that opportunity, and in many instances they can take the Netflix money and forego a traditional TV network deal or two. Not wanting this to happen, the pressure is on traditional TV networks to face the Netflix competition. For advertisers, as Netflix grows its programming prowess, it gives brands another place to reach viewers. | | A Take: Digiday | | | | #3 Facebook Stories Begins Selling Ads | | The social network has started selling 5-to-15 second video ads in its Facebook Stories, according to an initial report by Tech Crunch. Users will initially be able to skip the new ads. The move comes some 14-months after Facebook introduced Facebook Stories and was initiated because the Stories platform now has reached 150 million daily active users. Advertisers will be able to use the same video ads they use in Facebook-owned Instagram Stories in Facebook Stories. And Facebook is planning to give advertisers more metrics in order to help sell the new video ads. The new Facebook Stories video ads are initially being tested in the U.S., Mexico and Brazil, before being rolled out globally, according to Adweek. | | WHY THIS MATTERS: It means potentially more revenue for Facebook and will allow it to compete with other stories platforms. WhatsApp has some 450 million daily Stories users, Instagram has some 300 million, Snapchat has about 191 million, compared to Facebook's now 150 million Stories users. Adding a new platform for video ads will also give marketers another place to reach consumers, although initially, Facebook Stories users can avoid the ads. | | Three Takes: Tech Crunch | Adweek | Variety | |
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| | 148 | | Percentage decline in the number of video subscribers lost by the top six U.S. cable operators during the first quarter of 2018, compared to the same period in 2017, according to an analysis by Leichtman Research Group. The analysis found that video subscribers fell by about 285,000 in first quarter 2018, compared to 115,000 lost in first quarter 2017. Meanwhile, Dish Network and DirecTV lost 375,000 satellite TV subscribers in first quarter, versus a year-ago loss of 340,000. | – Reported by B&C
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| | Strong 'Grey's' Finale Helps ABC Win The Night | by John Consoli
A strong performance by the season finale of veteran ABC hit Grey's Anatomy helped the network capture the Thursday night 18-49 demo battle over second-place CBS with an overall 1.2/5, according to Nielsen overnights.
Grey's led off the night for ABC with a 1.9, up 5% over last week, and led into Station 19, which concluded its season with a 1.0, up 11% over last week. The season premiere of What Would You Do? Scored a 0.6.
CBS finished the night with a 1.0/4. A repeat of The Big Bang Theory opened the night with a 1.0, following last week's season finale which scored a 2.8. Similarly, a Young Sheldon repeat did a 1.1, compared to a 2.1 for its season finale last week. Two Life in Pieces episodes, including its season finale, averaged a 0.9, while the finale of drama S.W.A.T. did a 1.0.
NBC finished with a 0.8/3 for the night, with two repeats of Ellen's Game of Games averaging a 0.8, the summer premiere of competition series American Ninja Warrior averaging a 0.8 over two hours.
Fox averaged a 0.6/3 for the night with the season finale of Gotham and Showtime at the Apollo both doing a 0.6.
The CW averaged a 0.5/2, with the season finales of Supernatural and Arrow both doing a 0.5.
Telemundo did a 0.5/2 and Univision a 0.4/2. | |
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| • DENISE MORRISON is stepping down as global president and CEO of Campbell Soup Company. She will be replaced by board member KEITH McLAUGHLIN until a permanent successor is hired. Morrison has been with Campbell since 2003 and was named U.S. president in 2005 and executive VP and chief operating officer of Campbell's global before her elevation to global president and CEO in 2011.
• ANTHONY REEVES is out as global creative lead at Amazon Media Group, which handles creative for the e-commerce giant, according to a report by Adweek's Agency Spy. Reeves joined Amazon 2016 and prior to that was chief creative officer at fashion brand LVMH and also held a similar position at Publicis Groupe agency Moxie Atlanta.
• SUZANNE SCOTT was promoted to chief executive officer at Fox News Channel and Fox Business Network. She was previously president of programming at the cable channels. Fox also promoted JAY WALLACE to president and executive editor of Fox News. He previously oversaw the Fox News division. Jack Abernathy will continue as CEO of Fox Television Stations Group.
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