| | Media Buyer & Planner Today | | | | | | | | | #1 A+E Guarantees Results | | A+E Networks, in time for the upfront market, and starting with 10 clients, will guarantee its ads will produce foot traffic, using geo-targeting, and website visits, which are measured with pixels embedded on the client's site. The company is moving beyond the data-driven audience-based buying becoming more popular among programmers. A+E is working with several analytics companies, including Data + Math. | | WHY THIS MATTERS: A+E is signaling that TV works. It is also asking clients to sweeten the pot by agreeing to additional spending, higher prices, or airing campaigns across and broader range of networks in exchange for the guarantee. | | A Take: B&C | | | | #2 Quartz Goes Programmatic | | Atlantic Media-owned company reverses course (at least in terms of private programmatic deals) and begins selling ads through Concert, a digital ad marketplace created by Vox Media and NBCUniversal. "We need to make sure we are making it easier on marketers to use our platform to reach quality audiences," said Joy Robins, chief revenue officer at Quartz, according to Ad Age. Concert's list of premium publishers already includes Recode, Vox, The Verge and CNBC. | | WHY THIS MATTERS: The programmatic train continues to head quickly out of the station. Like Buzzfeed before it, Quartz has set aside its philosophical concerns about the technology and given in to the idea that publishers need it to flourish in this current ad climate. | | A Take: Ad Age | | | | #3 Best Buy Completes Rebrand | | Capping off rebrand efforts that began a year ago, the Minneapolis-based electronics chain will now highlight its personalized customer service. Among the features of the rebrand: TV spots that will begin later this week, a new website, and the first logo change in 30 years. | | WHY THIS MATTERS: With trust being a principal factor for what brands customers gravitate toward, chief marketing officer Whit Alexander's attempt to "build more aggressively toward serving customers and helping change lives with technology" is sound business. | | A Take: Ad Age | |
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| | 75 | | Percentage rise in video streaming content on connected TV devices in the home, with video consumption on those devices having tripled since 2015. | – Reported by MediaPost
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| | ABC, CBS Split Tuesday Title | by Michael Malone
ABC and CBS split the ratings title Tuesday, ABC riding Roseanne and CBS hopping atop NCIS for 1.2 ratings in viewers 18-49, per the Nielsen overnights, and 5 shares. That beat the 1.0/4 that NBC tallied.
Roseanne ticked up 4% to 2.6 and The Middle was a flat 1.5, then Black-ish, with Dre and Bow working out marital issues, scored a level 1.2. Splitting Up Together did a 1.0 and For the People a 0.5, both shows down a tenth of a point from last week.
On CBS, NCIS increased 33% to 1.6 as Pauley Perrette signed off from the show, and the Bull finale grew 18% to 1.3, before NCIS: New Orleans slid 11% to 0.8.
For NBC, The Voice rated a 1.2 and Rise a 0.7, both shows flat, then Chicago Med grew 11% to 1.0.
Fox did a 0.7/3, with Lethal Weapon up 14% to 0.8. A double run of New Girl, with Nick and Jess taking a big next step, rated a flat 0.5.
The CW rated a 0.5/2. The Flash increased 17% to 0.7 and The 100 did a level 0.4. | |
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| • HELEN KIM and SIMON PESTRIDGE have departed from Nike. Kim spent two decades at the company and most recently was vice president of Nike East for North America. Pestridge was global vice president of marketing for performance categories. Also departing were Steve Lesnard, head of running in North America, and Tommy Kain, director of sports marketing.
• GREG JAMES, former CSO North America, has been promoted to global chief strategy officer for Havas Group's media business. James joined Havas following Cake's acquisition by Havas in 2008 where he was a partner and head of content. He joined Havas Media in 2013 as chief strategy officer, North America.
• MDC's The Media Kitchen has promoted BARRY LOWENTHAL to CEO. He had been president of the communications planning and media services agency. Lowenthal joined the agency in 2006 from Bartle Bogle Hegarty (BBH), where he was media director. • Facebook has named CHRIS COX to head up its Facebook, Instagram, WhatsApp and Messenger apps. Cox, who was previously chief product officer of the main Facebook app, will attempt to integrate the high-profile acquisitions more deeply into the larger company. The move is part of a large executive reshuffling of the social media giant.
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