วันจันทร์ที่ 14 พฤษภาคม พ.ศ. 2561

MCN Newswire: Sales Execs Confident Going Into Upfront; Altice USA Eyes CBRS Small Cell Strategy; Mignon Clyburn: FCC's Voice of the Voiceless

 
 
 

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May 14, 2018

 
 

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Cover Story: Sales Execs Claim Strong Hand Going Into Upfront SUBSCRIBER EXCLUSIVE
Even as TV industry transforms, annual ad rituals make their return
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WHY THIS MATTERS: Despite all the talk about data, automation, programmatic, audience buying and precision targeting, TV networks will sell about $19 billion worth of advertising during a series of one-on-one negotiations usually sealed with handshakes between high-level executives. Indeed, the upfront has outlived the terms of many of the executives who've predicted its demise.
 
Altice USA Eyes CBRS Small Cell Strategy
Issues RFI for small cell network, RFP for field trials
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WHY THIS MATTERS: The MSO believes it is well positioned to build a small network, due in part to its access to low-cost sites and a workforce that could be trained to install and maintain a small cell network.
 
Q&A With Mignon Clyburn: The FCC's Voice for the Voiceless SUBSCRIBER EXCLUSIVE
Outgoing FCC commissioner will continue to fight for digital fairness and civil rights in media
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WHY THIS MATTERS: The Democratic commissioner, a strong critic of deregulation and consolidation who spent most of her 10-year tenure at the agency in the majority, spoke with MCN's John Eggerton as she prepares to exit.

 
 

 

 

 
 

 

More Top Stories
 
 
 
WOW Stocks Soar on Lighter Than Expected Video Losses

With Rival Bid, Comcast Complicates the Fox Hunt SUBSCRIBER EXCLUSIVE

AT&T's Stephenson: Cohen Contract Was Serious Misjudgment

No Justice Signal Yet on Sinclair-Tribune

Liberty Global Doubles Down in the U.K. SUBSCRIBER EXCLUSIVE

Google Throws in With the Streaming Video Alliance

FX Signs 'Atlanta' EP Hiro Murai to Production Deal

TBS Renews 'The Detour'

Syfy to End 'The Expanse'

FX Orders 'Mr Inbetween' Scripted Series
more headlines »

 
 

 

 

 
 

 

Videos/Blogs/Extras
 
 
 
The Bauminator, Jeff Baumgartner: YouTube TV Is Losing Money, But Is There a Path to Profit?

Picture This, R. Thomas Umstead:
OWN Offers More 'Back Love'

The Watchman, Michael Malone:
'Carbonaro' Tries New Tricks on TruTV, 'Motherland' Showcases Horgan's Hot Hand SUBSCRIBER EXCLUSIVE

MCN Online Extra, May 14:
Buyers and Sellers Set Upfront Strategies; Mignon Clyburn on the Record; Cable's Old Timers

 
 

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Digital Media Tech Leadership Summit
June 5-6, 2018 | Tampa, FL
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The Programmatic TV Summit
June 7, 2018 | New York, NY
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OTT & Video Distribution Summit
August 2, 2018 | Los Angeles, CA
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News Technology Summit
September 26-27, 2018 | Baltimore, MD
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16th Annual Hispanic Television Summit
October 4, 2018 | New York, NY
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Streaming Tech Leadership Summit
October 22-23, 2018 | Atlanta, GA (SCTE)
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NYC Television Week
October 29-November 1, 2018 | New York, NY
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Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week
October 29, 2018 | New York, NY
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NYC Television Week's 40 Under 40 Awards
October 30, 2018 | New York, NY
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TV Data Summit, part of NYC TV Week
October 31, 2018 | New York, NY
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Advanced Advertising Summit, part of NYC TV Week
November 1, 2018 | New York, NY
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Next TV Summit, part of NYC TV Week
November 1, 2018 | New York, NY
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