MCN Newswire: Majority of Ad Buyers Boosting Digital Budgets; YouTube Seeks TV Ad-Vantage; Twitter Doubles Down on Content

Multichannel Newswire   May 1, 2018     Today's Top Stories       Majority of Digital Ad Budgets Earmarked for Video: Study More than half of buyers plan to boost digital and mobile video spending in next 12 months READ MORE » WHY THIS MATTERS: Advertisers are poised to raise spending on digital video and mobile to an average of more than $10 million annually, an increase of 53% from two years ago, the Digital Content NewFronts: 2018 Video Ad Spend Study found.   YouTube Seeks TV Ad-Vantage OTT service expands advertising capabilities as TV screens become its fastest-growing platform READ MORE » WHY THIS MATTERS: YouTube is set to add the TV screen to AdWords and DoubleClick Bid Manager, complementing the capability it already delivers on PCs, smartphones and tablets.   Twitter Announces 30-Plus Content Deals at NewFront NBCU, ESPN, Viacom, Hearst among the programming partners READ MORE » WHY THIS MATTERS: The activity nearly doubles the number of deals the social media company announced last year.   More Top Stories       Roberts' Pay Stays Flat in 2017 Groups Signal Red Alert on Net Neutrality CRA Computer Companies Seek Thorough Review of T-Mobile-Sprint Deal Moody's Says Broadcast TV Outlook Is Stable Viacom Digital Studios Reaches Across Network Brands for Expansive Slate Showtime to Air Mauro Ranallo Documentary DOJ: Panasonic Subsidiary to Pay $137M Fine Nine Journalists Killed in Kabul Blast more headlines »   Videos/Blogs/Extras       The Bauminator, Jeff Baumgartner: Connected Retro Atari Device to Go on Sale May 30 As I Was Saying, Gary Arlen: Copyright Royalty Funds From Cable Diminish for Third Straight Year MCN Guest Blog, Allison Metcalfe: Narrowing the Divide Between Traditional TV and Digital   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA Learn More   News Technology Summit September 26-27, 2018 | Baltimore, MD Learn More   16th Annual Hispanic Television Summit October 4, 2018 | New York, NY Learn More   Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE) Learn More   NYC Television Week October 29-November 1, 2018 | New York, NY Learn More   Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY Learn More   NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY Learn More   more events »   Jobs     Executive Producer/Director of TV Public Broadcasting Atlanta, Atlanta, GA   TV Producer/Editor Public Broadcasting Atlanta, Atlanta, GA   Chief Engineer WOOD TV, Grand Rapids, MI   Broadcast Engineer (TV) Public Broadcasting Atlanta – Atlanta, GA, United States   more jobs » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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