B&C Today: Global Online Media Usage to Surpass TV; CBS Sees Q1 Profits

Broadcasting & Cable Newsletter   May 4, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Global Online Media Usage to Surpass TV, GroupM Says TV continues to hold edge in U.S. READ MORE » WHY THIS MATTERS: The report comes during NewFront week, a time when digital programmers are pitching advertisers on the importance of reaching consumers via online and social media.   CBS Profits as Retransmission Powers 13% Revenue Gain CBS Network ad revenues up 1% READ MORE » WHY THIS MATTERS: The earnings report came amid rumors of a potential combination with Viacom, which the company did not address on its conference call with analysts.   NowThis Creating Breaking News Service for SnapChat NowBreaking to launch in June READ MORE » WHY THIS MATTERS: NowThis, part of Group Nine, launched a Publisher Story on Snapchat's Discover page in 2016, and has been a top news brand on the platform.   More Top Stories       Trump Campaign Calls for Challenging 'Liberal Propaganda Machines' Press Forward Says CBS Harassment Story Signals Systemic Industry Problem TBS Late-Night Show 'Conan' Cutting to 30 Minutes Amazon on Board for Six-Part Documentary About Meek Mill FCC USF Fund Transfer Troubles Dems IFC Greenlights Musical Sketch Comedy Show 'Sherman's Showcase' Rubio Praises Move to Ban ZTE, Huawei Tech From U.S. Bases FTC Powers Up 'The Good Fight' Renewed By CBS All Access FTC Warns of Deceptive E-Liquid Marketing, Labeling more headlines »   Blog of Note     The Different Paths to Profitable Multichannel Ad Sales By Lorne Brown, CEO, Operative Ask a room full of broadcasters if they have the infrastructure to succeed in a multichannel, audience-targeted future, and I doubt a single hand would go up. In fact, several discussions at NAB were focused on the archaic infrastructure across the buy and sell side of linear advertising. Nearly every linear agency and broadcaster suffers from outdated systems, manual trafficking processes and custom-tailored sales practices. READ MORE » more blogs »   Departments       Currency: Data Plus Math Launches Cross-Screen Attribution Perspectives: Three Predictions for OTT Video in 2018 Upfront Central: SportsCenter Expanding on ESPN's New App   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA  Learn More News Technology Summit September 26-27, 2018 | Baltimore, MD  Learn More 16th Annual Hispanic Television Summit October 4, 2018 | New York, NY  Learn More Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE)  Learn More NYC Television Week October 29-November 1, 2018 | New York, NY  Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY  Learn More NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY  Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY  Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More more events »   Jobs     Promotion Writer Producer Hearst Television, New Orleans, LA   Director, Affiliate Relations and Media Distribution The Christian Broadcasting Network, Virginia Beach, VA   Professor of Practice or Instructor Kansas State University Journalism and Mass Communications, Manhattan, KS   Executive Producer Program Development KCRA TV, Sacramento, CA   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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