B&C Today: ESPN Touts Effectiveness of Spots Viewed Out of Home; ABC Shares Fall Schedule

Broadcasting & Cable Newsletter   May 16, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       ESPN Touts Effectiveness of Spots Viewed Out of Home Ad recall higher in gyms, in transit READ MORE » WHY THIS MATTERS: When Nielsen includes out-of-home viewing in its ratings, ESPN gets the biggest lift, a total-day 8.5% gain in people two years old and up.   ABC Shares Fall Schedule 'The Alec Baldwin Show' has Baldwin interviewing interesting people READ MORE » WHY THIS MATTERS: The network has eight new shows debuting in 2018-2019.   ISPs on Net Neutrality CRA: No Way Trade groups say Congress should instead come up with 21st-century rules of the road READ MORE » WHY THIS MATTERS: The Congressional Review Act would reverse the FCC's Restoring Internet Freedom order, which takes effect June 11.   More Top Stories       Syndication Ratings: May Sweeps Off to Sleepy Start Free Press to Court: Sinclair Is Exhibit A for UHF Discount Harms ACA Pitches 'Middle Ground' AT&T-Time Warner Remedy FCC Merger Shot Clock Bill Re-Introduced Upfront Week: ABC a Big Fan of 'Roseanne' Manufacturers Push Back on Trump's ZTE Aid 'Hap and Leonard' Cancelled by Sundance TV Senators Seek NIH Info on 'Tech Addiction' MMTC, NABOB Say FCC Should Help Northstar, SNR Cure DE Applications Rubio: 'Deep Fakes' Represent Next Wave of Tech Attacks on Elections more headlines »   Blog of Note     Upfront Notebook: It's Joe Versus Linda on Attribution By Jon Lafayette On the first day of the broadcast upfronts, two executives leading the charge to innovate TV advertising — NBCU's Linda Yaccarino and Fox Networks Group's Joe Marchese — wound up on opposite sides of the attribution debate. Speaking at NBCUniversal's upfront, Yaccarino, chairman of advertising sales and client partnerships at NBCU, tried to draw a line between what NBCU can do and what social media companies can do. READ MORE » more blogs »   Departments       Fates and Fortunes: 'B&C' Announces Hall of Fame Class of 2018 Ratings: TNT Scores Fourth Straight Weekly Primetime Ratings Win Currency: Telaria Introduces Compete Video Management Platform Upfront Central: NBCU Symphony Plays to Plethora of Viewers   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA  Learn More News Technology Summit September 26, 2018 | Baltimore, MD  Learn More 16th Annual Hispanic Television Summit October 4, 2018 | New York, NY  Learn More Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE)  Learn More NYC Television Week October 29-November 1, 2018 | New York, NY  Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY  Learn More NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY  Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY  Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More more events »   Jobs     General Sales Manager WISN, Milwaukee, WI   Director, Affiliate Relations and Media Distribution The Christian Broadcasting Network, Virginia Beach, VA   Professor of Practice or Instructor Kansas State University Journalism and Mass Communications, Manhattan, KS   Executive Producer Program Development KCRA TV, Sacramento, CA   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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