B&C Today: CBS, Nielsen Aim to Insert Dynamic Ads in Live Broadcasts; Sales Execs Claim Strong Hand Going Into Upfront

Broadcasting & Cable Newsletter   May 15, 2018       The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       CBS, Nielsen Aim to Insert Dynamic Ads in Live Broadcasts Deal marks additional step in providing addressable TV advertising READ MORE » WHY THIS MATTERS: The deal is another step toward creating addressable advertising for national TV.   Sales Execs Claim Strong Hand Going Into Upfront Even as TV industry transforms, annual ad rituals make their return READ MORE » WHY THIS MATTERS: Despite all the talk about data, automation, programmatic, audience buying and precision targeting, TV networks will sell about $19 billion worth of advertising during a series of one-on-one negotiations usually sealed with handshakes between high-level executives.   Supremes Scrap Federal Sports Betting Ban States could get in on real action, but fantasy sports sites could take hit READ MORE » WHY THIS MATTERS: The Supreme Court has ruled 6-3 that Congress can't prevent states from allowing sports betting, reversing a Third Circuit decision that a federal sports betting prohibition was constitutional.   More Top Stories       NBCU Symphony Plays to Plethora of Viewers 'Harvey Birdman' to Return in Special on Adult Swim Fox Pumped for Football Season Fox Reveals Fall Schedule A+E Royal Wedding Movie Sold in Over 30 Territories CBS Sues NAI to Block Viacom Merger Fox to Air 'JAZ Pods' During FX's 'The Weekly' AMC Networks Names Jen Caserta Chief Transformation Officer Dems to Force Net Neutrality CRA Resolution Vote This Week Pallone: Supreme Court's Sports Betting Call Should Spur Game Act Passage more headlines »   Departments       Upfront Central: Broadcast Networks Take Center Stage Washington: Trump, Commerce Now Helping ZTE Currency: Markey, Barton Press Bezos on Echo Dot Kids Edition   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA  Learn More News Technology Summit September 26-27, 2018 | Baltimore, MD  Learn More 16th Annual Hispanic Television Summit October 4, 2018 | New York, NY  Learn More Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE)  Learn More NYC Television Week October 29-November 1, 2018 | New York, NY  Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY  Learn More NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY  Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY  Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More     more events »   Jobs     VP, Programming & Production NESN, Watertown, MA   Broadcast Engineering Manager Shop LC, Austin, Texas   Professor of Practice or Instructor Kansas State University Journalism and Mass Communications, Manhattan, KS   Promotion Writer Producer Hearst Television, New Orleans, LA   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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