| | Media Buyer & Planner Today | | | | | | | | | #1 Ads Found On Racist, Nazi YouTube Channels | | YouTube's brand safety issues have resurfaced, as first reported on Thursday night by CNN, which revealed that ads from hundreds of brands have been appearing on the platform on racist, Nazi and pedophilia channels unbeknownst to the companies. In total, more than 300 companies' ads, including top brands like Adidas, Facebook, Hershey, Nordstrom, Netflix, Amazon and Under Armour, appeared on questionable YouTube channels. Notified by CNN, Under Armour immediately pulled all of its YouTube ads. Others issued statements saying they will be in touch with YouTube on the matter. | | WHY THIS MATTERS: When YouTube had similar problems last year it worked to rectify the situation and many advertisers who left came back. Now it's déjà vu. Many companies contacted by CNN said they used YouTube's "sensitive subject exclusion filter" and expected their ads would appear only in content that was brand safe, but this was not the case. Making it worse for YouTube is that while anyone can create a YouTube account and upload videos, the company is supposed to decide which content and channels it puts ads on. Nicole Perrin, a senior analyst at eMarketer, says even with last year's ad pullouts, YouTube's bottom line hasn't been impacted. "If brands want to make sure this stops, the only way for that to happen is for them to stop spending until it's fixed." | | Three Takes: CNN | USA Today | THR | | | | #2 Consultancies Dominate Acquisitions | | A new report from consultancy R3 finds there were 100 advertising agency-related mergers & acquisitions during the first quarter of 2018 totaling $4.6 billion in sales. However, the deals were not dominated by traditional ad agencies, but instead by consultants and other non-traditional buyers, according to Greg Paull, who wrote the report. He says while traditional agency holding companies are dealing with shareholders about future direction, consultancies have stepped in to do the bulk of agency mergers & acquisitions. During first quarter last year, M&A activity was led by traditional agency holding companies Dentsu Aegis and WPP. This year, activity was dominated by consultancies Accenture and Capgemini, along with private equity firm Ocelot Partners, Adweek reports. | | WHY THIS MATTERS: Consultancies continue to aggressively move into the advertising space traditionally dominated by the ad agency holding companies. Says R3's Paull, "Consultants have the client base, the C-suite relationships and the cash to expand aggressively in the marketing sector. We expect them to be equally active through the rest of the year." | | A Take: Adweek | | | | #3 P&G Ends YouTube Boycott | | The packaged goods giant, which is one of the world's biggest ad spenders, has given its brands the go ahead to again advertise on YouTube after more than a one year absence, Bloomberg reports. The P&G brands can now begin advertising on YouTube but only in videos that they have reviewed and approved, per an agreement with the platform. They have a list of some 10,000 YouTube channels that they can advertise on. Before the boycott, P&G used to run ads across any of about 3 million YouTube channels. | | WHY THIS MATTERS: YouTube has to be happy about the P&G announcement, particularly since on Thursday it was revealed that more than 300 advertisers unknowingly had their ads run on YouTube channels which endorsed white supremacy, Nazism and pedophilia. But P&G told Bloomberg that despite that situation, it still plans to let its brands return to YouTube, believing it has safeguards in place to prevent safety issues from occurring with its brands. | | A Take: Bloomberg | |
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| | 41 | | Percentage of virtual reality U.S. professionals who say the biggest obstacle to mass adoption by consumers is bulky hardware and technical glitches that hinder user experiences, according to a survey by law firm Perkins Coie. Among those same folks, 39% say similar obstacles are preventing mass adoption of augmented reality. Some 25% cite a lack of quality content is the reason many consumers shun virtual reality, while 17% believe it's the reason why they shy away from augmented reality. Cost is also a factor, with 14% citing it as a negative factor for virtual reality and 22% saying it hampers augmented reality adoption. | – Reported by eMarketer
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| | Comedies Lead CBS to Thursday Night Win | by John Consoli
Strong performances by CBS sitcoms on Thursday night helped the network win the 18-49 demo ratings battle over ABC's dramas, with CBS averaging a 1.4/6 on the night to edge out ABC with a 1.3/6, according to Nielsen overnights.
On CBS, The Big Bang Theory opened the night with a 2.4 in the demo, up from a 2.3 last week, while Young Sheldon scored a 1.9, flat with last week. At 9 p.m., sitcom Mom did a 1.4/6 and at 9:30 p.m. Life in Pieces did a 1.0. Finishing up the night for CBS was drama S.W.A.T. which did a 0.8.
ABC opened the night with Grey's Anatomy, which did a 1.6, flat with last week, followed by Station 19, which did a 1.1. The series finale of Scandal did a 1.3, up significantly from the 0.9 it recorded in the demo last week.
NBC finished third on the night with an overall 0.7/3. Superstore did a 0.8, A. P. Bio did a 0.6, a Will & Grace repeat scored a 0.4 and Champions also did a 0.4. At 10 p.m. Chicago Fire produced a 1.0.
Fox did a 0.6 for the night with Gotham and Showtime at the Apollo both recording a 0.6.
The CW finished with a 0.5, and New York Yankees baseball was televised in the New York market.
Univision scored a 0.5, while Telemundo recorded a 0.4/2. | |
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| • DEB BOYDA was named U.S. CEO at Dentsu Aegis Network digital agency Isobar, where she will work out of the Chicago office. She was most recently president, Central Region, at SapientRazorfish. Prior to that she was VP and general manager at Beam Suntory.
• TIFFANY VASILCHIK has joined WPP consulting agency Landor in the newly created position of chief growth officer. She was previously a new business development partner at consulting firm Prophet.
• DAIN LARSON was named creative director of Moreskode Minneapolis. Larson was previously senior art director at space150, and prior to that was art director at Fallon Minneapolis. • PAUL MAGNES was appointed executive VP and general manager of Sunbeam Television Corp. He was previously VP and general manager of Sunbeam's TV stations in Boston since 2015. He succeeds Bob Leider. JIM ROGERS, currently director of sales for Sunbeam Boston stations WHDH and WLVI succeeds Magnes as VP and GM there.
• YNON KREIZ was named chief executive officer at toymaker Mattel, replacing Margo Georgiadis, who is leaving after only about a year in that post. Kreiz is the fourth CEO at Mattel in four years. Georgiadis will be joining Ancestry as CEO. Prior to joining Mattel, she was president, Americas at Google. Kreiz oversaw Maker Studios before it was acquired by Disney, and also served as CEO of Endemol Group.
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