 | | Media Buyer & Planner Today | | | | | | | | | #1 LVMH Starts $400M Media Review | | French fashion, alcohol and luxury goods conglomerate LVMH (Moet Hennessy Louis Vuitton) has placed it U.S. media planning and buying account in review, Adweek first reported. Havas Media is the incumbent media agency, after winning the account in 2009 away from then-incumbent MediaCom. Agencies participating in the review was not reported and Havas Media did not comment. An Ad Age report said LVMH hired WPP's GroupM to do media work in the Asia-Pacific region last summer. In addition to the brands in its corporate initials, the company's brands also include Marc Jacobs, Dior, Fendi, Dom Perignon, Sephora, Benefit Cosmetics and Bulgari, among others. | | WHY THIS MATTERS: This is a big spending U.S. advertiser, whose brands allocated about $400 million to U.S. media in 2017, according to Kantar Media data. So expect several of the large ad agency holding companies to participate in the review. | | Two Takes: Adweek | Ad Age | | | | #2 Spotify Could Be a Boon to Targeting | The streaming music platform on Tuesday unveiled a new ad-supported version of its app that 90 million consumers use to stream music for free. The redesigned app will now let users listen to songs on demand from playlists created by Spotify and they can skip songs they don't want to hear. These are new features not previously available to free users. As Adweek reports, advertisers will not need to change their ad campaigns or build new low-data creative specifically for Spotify. And over time, advertisers will be able to mine more of Spotify's data from the ad-supported app to better target ads and find new audiences. "As we learn more about [consumers], we tailor and deliver more relevant ads to them based on the context of the user, their habits," says Danielle Lee, global head of partner solutions, at Spotify. She adds that "it's not enough to find the right person, but to find them in the right moment where they're going to be most receptive to your message."
| | WHY THIS MATTERS: Spotify has redesigned the app to get more users and use those increased user numbers to sell more advertising. However, from an advertiser point of view, the key is the increased amount of data Spotify can gather on who is listening and when they are listening. In the growing world of data importance, this can help brands better target their ads to these music lovers and help grow their own sales. | | A Take: Adweek | | | | #3 Horizon Wins TriHonda Dealer Group | The TriHonda Dealer Group, which includes more than 60 New York, New Jersey and Connecticut-area Honda dealerships, has named independent Horizon Media as its new agency to handle media planning and buying, according to an Adweek report. Incumbent media agency Spark Foundry did not defend the account, but sources told Adweek that the agency will continue to do work with Honda dealerships in other parts of the country. Prior to Spark Foundry, TriHonda media business was handled by MediaVest, which like Spark Foundry is part of Publicis.
| | WHY THIS MATTERS: Honda overall spends about $600 million on U.S. advertising annually, but TriHonda's annual media budget is about $45 million, Adweek reported. The win for Horizon comes following its loss of Jack in the Box media business in October to Dentsu Aegis Network's Carat, and the loss of the U.S. division of international telecom conglomerate Altice to WPP's Wavemaker last week. Horizon did pick up a sizable account in UnitedHealth Group in February. | | A Take: Adweek | |
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| | 52.8 | | Number of subscribers in millions that Netflix has, according to data compiled by eMarketer. That is significantly more than second-place Amazon, among the subscription video services, which has 26 million subscribers. Third is Hulu with 17 million. Far down the list in fourth place is HBO Now with 5 million, Showtime and CBS All Access with 2.5 million each, Sling TV with 2.2 million, and Starz with 2 million. | – Reported by eMarketer
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| | 'Roseanne' Repeats Pace ABC | by Michael Malone
ABC was top earner in Monday's ratings, riding Roseanne reruns to the win. ABC did a 1.2 rating in viewers 18-49, per the Nielsen overnights, and a 5 share. That topped the 1.1/4 that NBC put up.
ABC had four Roseanne repeats from 8 to 10 p.m., those averaging a 1.4. The rebooted comedy did a 3.4 the two previous weeks. Deception rated a 0.8, 33% better than its score on Sunday.
NBC had The Voice at 1.5 then Rise at 0.8, both shows flat. Chicago Med dropped 25% to 0.9.
Fox was at 0.8/3, with Lethal Weapon growing 29% to 0.9, and both LA to Vegas and New Girl at a flat 0.6.
CBS did a 0.7/3 with repeats.
The CW scored a 0.5/2, with The Flash at a flat 0.6 and the premiere of The 100 a 0.4, a tenth of a point better than its season finale last year.
Univision did a 0.5/2 and Telemundo a 0.4/2.
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| • JARED BELSKY was promoted to chief executive officer at Dentsu Aegis Network agency 360i, with current CEO SARAH HOFSTETTER being elevated to chairman. Belsky has been with 360i since 2008, when he joined as managing director of its Atlanta office. He was named president in 2013. Hofstetter joined 360i in 2005 and has been CEO since 2013.
• SOPHIE BAMBUCK was named chief marketing officer at Nike brand Converse. She replaces Julien Cahn who left earlier this year to take a position at streetwear company Supreme. Brumbuck was previously senior brand director of Nike sportswear in Europe, Middle East and Africa.
• LIINDSAY NELSON was promoted to the newly created position of chief commercial officer at Vox Media. She has been with Vox Media for more than three years and was most recently chief marketing officer. Her CMO position has not yet been filled. • IRV SCHULMAN has joined Tennis Channel in the newly created position of senior VP, national sales manager, and will operate out of the New York office. Schulman previously spent 21 years at the Disney/ABC Television Group, where he most recently served as senior VP, sales and marketing. He most recently oversaw national sales and marketing for all Disney/ABC syndication programs. In other Tennis Channel moves, MARISUSAN TROUT was named VP advertising sales and will work out of the Los Angeles office. She previously held sales positions at Warner Bros. Television, Hallmark Channel and Discovery Channel. CHRISTINA TESAURO was also hired as a New York account executive. She was previously with Disney/ABC Family, where she worked with Schulman as part of the organization's sales and marketing unit.
• JOSH HURLEY was named executive creative director at Chicago-based independent agency Fusion92, according to an Adweek Agency Spy report. He was most recently VP, creative director at FCB Chicago, where he worked for close to 10 years.
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