| | Media Buyer & Planner Today | | | | | | | | | #1 Irwin Gotlieb Retires as GroupM Chairman | | The man who started the first standalone media agency back in 1993, and who rose to become chairman of WPP's GroupM, overseeing media agencies that spend in the area of $13 billion annually on TV ad buys for their clients, is stepping down as global chairman. Irwin Gotlieb will take on a new role as senior advisor at GroupM parent WPP and his chairman position will not be filled. Prior to being named global chairman of GroupM in 2012, Gotlieb served as GroupM's first CEO beginning in 2003 when the agency unit, then made up of three media agencies inside of WPP, was created. Prior to that, he was chairman and CEO of one of those media agencies, Mindshare Worldwide, beginning in 1999, where he initially launched Mindshare North America by consolidating the media resources at JWT and Ogilvy. Prior to joining WPP, he was president and CEO of MediaVest Worldwide, which he founded in 1993, the first spinout of an agency media department into a standalone company in the U.S. Gotlieb started his ad agency career in 1970 at Norman Craig and Kummel and then moved to SSC&B and to Benton & Bowles, when, in 1977, he became and associate director of broadcast programming. | | WHY THIS MATTERS: GroupM's global CEO Kelly Clark accurately described Gotlieb as a "one-of-kind visionary" who left an "indelible" mark on the media agency business. He was the first media agency executive inducted into both the Broadcasting & Cable Hall of Fame in 2007 and into the American Advertising Federation Hall of Fame in 2017. He has also been recognized by Ad Age, Adweek, TV Week, Businessweek and many others for his industry leadership. Gotlieb's departure is the second major retirement from GroupM in five months. Rob Norman, chief digital officer, stepped down last November. | | Three Takes: B&C | Ad Age | MediaPost | | | | #2 P&G Puts Hair Care Account in Review | | Procter & Gamble has put media duties for its North America hair care business up for review, Ad Age first reported. Incumbent media agency is Omnicom's Hearts & Science, which won the account just over two years ago and is defending. Dentsu Aegis' Carat, which already has a share of P&G's North America business, is also competing for the hair care products account. P&G chief brand officer Marc Pritchard says he hopes to have the review complete before the start of the company's new fiscal year on July 1. P&G's hair care products include Pantene, Head & Shoulders and Herbal Essence. | | WHY THIS MATTERS: Even though this is just a portion of the overall P&G account, it still amounts to a sizable ad spending of $261 million annually, according to Kantar Media. However, Pritchard says as P&G examines its media spending and begins moving more work in-house, the amount of outside work by agencies could decrease. The review comes as P&G's North American hair care business had a leadership change recently, when former VP Jodi Allen left to become chief marketing officer at Hertz. While hair care division sales were up 3% in first quarter, the category is very competitive. | | A Take: Ad Age | | | | #3 UM Wins SharkNinja Media Account | | IPG Mediabrands UM has won a majority portion of home appliance brand SharkNinja's $60 media account, Adweek first reported. UM will handle media planning across platforms and will also provide strategy, research and analytics. Incumbent media planning agency Marketsmith is out. While incumbent Horizon Media will continue to handle TV ad buying. | | WHY THIS MATTERS: The SharkNinja win follows UM winning media planning and buying duties for Spotify last August following a review. UM last year also won the Accenture media account and holds the Johnson & Johnson global account which it won in 2016. | | A Take: Adweek | |
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| | 43 | | Percentage of chief marketing officers worldwide who say their companies outsource programmatic ad buying, according to a survey by marketing consultancy Newbase. That makes it the most outsourced among corporate marketing services. The least outsourced marketing service is marketing strategy which is handled in-house by 86% of companies. Some 52% handle social media in-house, with only 10% outsourcing it. | – Reported by eMarketer
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| | CBS Wins With Comedies | by Michael Malone
CBS was the top scorer in Thursday ratings, its comedies leading to a 1.3 in viewers 18-49, per the Nielsen overnights, and a 6 share. That squeaked by the 1.2/5 that ABC posted.
On CBS, Big Bang Theory slipped 8% to a 2.3 and Young Sheldon was down 5% to 1.9. Mom scored a flat 1.4 and Life in Pieces lost 10% for a 0.9. Drama SWAT rated a level 0.8.
On ABC, Grey's Anatomy dropped 11% to 1.6 and Station 19 fell 17% to 1.0, then Scandal grew 13% to 0.9.
NBC did a 0.8/3. Superstore was good for a 0.8 and A.P. Bio a 0.6. Will & Grace rated a 0.9 and Champions a 0.5, before Chicago Fire rated a 1.0. All the NBC shows were flat with last week.
Fox was at 0.7/3. Gotham did a flat 0.7 and Showtime at the Apollo was a level 0.6. The CW rated a 0.5/2, with Supernatural down 14% to 0.6 and Arrow at a flat 0.4. Univision scored a 0.5/2 and Telemundo a 0.4/2. | |
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| • RENEE LaVECCHIA was promoted to chief client officer and FEDERICO HAURI was elevated to VP, executive creative director at Y&R Miami/Bravo Group. LaVecchia was previously VP, managing director and has been with the agency since 2006. Hauri was previously VP and creative director and has been with the agency since 2014.
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