WHY THIS MATTERS:The SVOD service exceeded the 6.35 million subscribers it expected to add and said it foresees adding another 6.2 million in the second quarter.
WHY THIS MATTERS:Subscribers can now use their Philo credentials to log in to the TVE apps and websites for most of the networks in the service's lineup.
WHY THIS MATTERS:While the handful of trailblazing programmers that have launched direct-to-consumer services have seen little downside in their traditional network distribution channels, content creators must still take into account that going direct may, in fact, weaken their leverage to protect both licensing fees and carriage.