WHY THIS MATTERS:A decade ago, Viacom's cable networks were must-buys for brands looking to reach young viewers and commanded premium prices for commercials. But as young viewers moved online, their viewership fell.
WHY THIS MATTERS:In addition, Roger Keating, chief strategy and business development officer for Hearst Television, was given the digital leadership award.
WHY THIS MATTERS:CBS Television Distribution's Dr. Phil and Judge Judy – the talk and court leaders, respectively – were the notable exceptions to the downtrend.