B&C Today: NBCU's Burke Sees Dollars Swinging From Digital to TV; Hearst's 'Matter of Fact' Renewed for Season Four

Broadcasting & Cable Newsletter   April 26, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       NBCU's Burke Sees Dollars Swinging From Digital to TV 'Robust' upfront ahead, CEO says READ MORE » WHY THIS MATTERS: Speaking Wednesday on Comcast's earnings call with analysts, Burke described an ad spending pendulum that swings back and forth between digital and traditional linear broadcast and cable.   Exclusive: Hearst's 'Matter of Fact' Renewed for Season Four Weekly political half-hour stars Soledad O'Brien READ MORE » WHY THIS MATTERS: Matter of Fact will now be in all of the top 20 TV markets, and 65 of the top 70 with nine new markets joining the roster.   IPG Study Finds Roku Ads More Effective Than Linear Applebee's, H&M, McCormick, Truvia campaigns saw lift READ MORE » WHY THIS MATTERS: The study "Under the Hood of Over-the-Top Measurement" also found that consumers consider brands that run video ads on the Roku platform to be twice as innovative as traditional linear TV alone.   More Top Stories       Over-the-Top TV Viewing Up 114% in 1Q, Conviva Says Sinclair Deals Dozen TV Stations to Minority Owners Szóka Warns Hill Against Web 'Fairness Doctrine' Telemundo Sets Upfront Slogan: 'Beyond Language. Powerful Consumers' realtor.com Launching Campaign in 'Handmaid's' Season 2 Debut April 27 Is Next Net Neutrality Rule Rollback Milepost Viacom Reports Higher Earnings Despite U.S. Network Declines Turner, CAA Create Golf Event With NFL, NBA Greats Discovery Gives 'Deadliest Catch' TV's Biggest Promo Push Olympics Give NBCUniversal $1.6B Boost in Q1 Revenue more headlines »   Departments       Upfront Central: Pop Tells Ad Buyers More About Its Grown-Up Audience Fates and Fortunes: Senate Commerce OKs FTC Nominee Rebecca Slaughter Currency: Comcast Formalizes Cash Offer to Outbid Fox for Sky Programming: Stanley, Giambrone Cast in Disney 'Kim Possible' Movie Advanced Ads: A+E Networks Goes With WideOrbit's Ad Sales Platform   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic TV Summit June 7, 2018 | New York, NY Learn More OTT & Video Distribution Summit August 2, 2018 | Los Angeles, CA  Learn More News Technology Summit September 26-27, 2018 | Baltimore, MD  Learn More 16th Annual Hispanic Television Summit October 4, 2018 | New York, NY  Learn More Streaming Tech Leadership Summit October 22-23, 2018 | Atlanta, GA (SCTE)  Learn More NYC Television Week October 29-November 1, 2018 | New York, NY  Learn More Broadcasting & Cable Hall of Fame Awards, part of NYC TV Week October 29, 2018 | New York, NY  Learn More NYC Television Week's 40 Under 40 Awards October 30, 2018 | New York, NY  Learn More TV Data Summit, part of NYC TV Week October 31, 2018 | New York, NY  Learn More Advanced Advertising Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More Next TV Summit, part of NYC TV Week November 1, 2018 | New York, NY  Learn More more events »   Jobs     General Sales Manager WISN, Milwaukee, WI   Director, Affiliate Relations and Media Distribution The Christian Broadcasting Network, Virginia Beach, VA   Professor of Practice or Instructor Kansas State University Journalism and Mass Communications, Manhattan, KS   Executive Producer Program Development KCRA TV, Sacramento, CA   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2018 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400