B&C Today: Discovery Puts Reality Talent on Display at Upfront; Hulu to Sponsor Stanley Cup Playoffs

Broadcasting & Cable Newsletter   April 12, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Upfront Notebook: Discovery Puts Reality Talent on Display Combined company stresses live viewing and engaged audiences READ MORE » WHY THIS MATTERS: With more than 60 stars of the shows on its networks on the Avery Fisher Hall stage at the conclusion of its upfront event, Discovery made the case that after acquiring Scripps Networks it has become a major force in the TV business.   Hulu Signs Sponsorship for Stanley Cup Playoffs Deal includes digital, social and in-rink promotion READ MORE » WHY THIS MATTERS: Both YouTube TV and Hulu's live package are among the streaming skinny bundles looking to attract cord-cutters, cord-nevers and other consumers who are looking for a lower-cost alternative to traditional pay-TV subscriptions.   TLC Gives 'Trading Spaces' TV's Biggest Promo Push And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily READ MORE » WHY THIS MATTERS: Following a week in which a traditional broadcast network (ABC) dominated our chart by grabbing three out of five slots, cable networks take over this time around.   More Top Stories       NYT: Access Hollywood Tape One Target in Cohen Raid CNBC: Redstone Ready to Fire Moonves Over Viacom Tiff Xfinity's Watchathon Week Going to the Dogs This Year Discovery Gives New Duties to Execs Schleiff, Page, White The Return of Tracy Morgan: A Look at Viewer Reactions to 'The Last O.G.' fuboTV Adds Sports Illustrated TV TBS Scores Weekly Primetime Ratings Three-peat Ratings Bounce for Return of 'Saints & Sinners' Rep. Ryan Exit Announcement Draws Crowd more headlines »   Blog of Note     Guest Blog: Taking a FutureFronts Approach to Advertising's Biggest Financial Commitment of the Year By Jay Prasad, VideoAmp It's coming on spring, which inevitably brings our industry's annual pilgrimage to Manhattan for the Upfronts and Newfronts. I have to ask: Are we seriously going another year planning our marketing efforts in separate linear TV vs. digital video silos? READ MORE » more blogs »   Departments       Distribution: Paramount Network Picks Up 'Roseanne' Currency: Viacom Promising More Ways to Connect Brands and Viewers Programming: The CW Shares Summer Premiere Dates #MyNAB2018: Join the Social Conversation   Events     Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic Summit June 7, 2018 | New York, NY Learn More more events »   Jobs     Director, Affiliate Relations and Media Distribution The Christian Broadcasting Network, Virginia Beach, VA   Executive Producer Program Development KCRA TV, Sacramento, CA   Local Sales Manager KCCI, Des Moines, IA   Professor of Practice or Instructor Kansas State University Journalism and Mass Communications, Manhattan, KS   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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