| | Media Buyer & Planner Today | | | | | | | | | #1 Omnicom Hosting Upfront Presentations | | The ad agency holding company, which includes media agencies PHD, OMD and Hearts & Sciences, is in the midst of hosting a three-day upfront event at which assorted ad sellers are making presentations, The Wall Street Journal reports. Omnicom Media Group, a division of the parent holding company, is listening to pitches from about 20 media companies, including CBS, Disney, Fox, NBCUniversal, Turner, Discovery and Scripps, AMC Networks, A+E Networks, Viacom, Univision, Hulu, Meredith, Google, Facebook and Conde Nast. The goal of the agency-held upfront, rather than the other way around, is to hold a more "constructive and strategic dialogue," says John Swift, chief executive officer of investment for Omnicom Media Group North America. He says the traditional upfront period and particularly the week the broadcast networks and Turner present in mid-May, is too chaotic to have any constructive conversations. He also says mixing broadcast, print and digital together will give his buying agencies a more integrated view of what's available rather than looking at it from a siloed approach. | | WHY THIS MATTERS: Omnicom agency media buyers still plan to attend the traditional network and digital upfront events but Swift believes the in-house three-day event will leave buyers better prepared to do more comprehensive deals following the glitzy presentations in May. | | Three Takes: WSJ | B&C | MediaPost | | | | #2 Hearts & Sciences Wins Amgen Media Account | | The Omnicom media agency was awarded media planning and buying duties for the $350 million pharmaceutical company account, following a review that was launched in October, Adweek first reported. Incumbent agency on the account was WPP's MEC, which last year merged with another WPP media agency Maxus to form new agency Wavemaker. Hearts & Sciences won out in the review against both Wavemaker and Publicis Groupe's Starcom, sources told Adweek. Another Omnicom agency, SSCG retained media duties for Amgen brands marketed to healthcare professionals. Amgen produces medications such as Neulasta and Neupogen. While the company spent some $241 million on advertising last year, sources told Adweek Amgen's estimated ad spend in 2018 will approach $350 million. | | WHY THIS MATTERS: This is a sizable ad spending account as are many of the pharmaceutical companies attempting to sell consumers on getting their doctors to prescribe their drugs. This is also another significant loss for WPP, which is losing a lot of accounts previously held by MEC before its merging with Maxus to form Wavemaker. In this instance, sources told Adweek that the data capabilities of Hearts & Sciences helped the agency win the account. | | A Take: Adweek | | | | #3 Why People Dislike Digital Ads | | A new survey from Propeller Insights, done for digital experience management platform Instart Logic, finds a significant number of people dislike digital ads for various reasons, Adweek reports. Some 45% of those surveyed said they were annoyed with digital experiences on social media sites, 36% complained about ads on retail sites and 34% about ads on news sites. Some 51% believe websites should carry fewer ads, with 57% complaining about pop-up ads and 50% who were irritated by entire screen takeovers. The survey also found that 42% are specifically annoyed by pop-up ads that interrupt shopping experiences on retail sites or ads that caused sites to load slowly. Among the remedies suggested: 57% suggest fewer pop-up ads; 51.4% suggest fewer ads in general; while 50.7% suggest that ads not block content users are trying to read or watch. | | WHY THIS MATTERS: Chris Binstadt, general manager of advertising and media at Instart Logic, says, "Consumers have become savvier about exactly what they want to see and how they want to see it." With more and more digital users adding ad blockers, website operators need to be taking some of these complaints into account. Not only do users abandoning websites hurt the publishers of those sites, but they also hurt advertisers who have their ads blocked or ignored so less viewers see them. | | A Take: Adweek | |
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| | 8 | | Number of consecutive quarters that U.S. national TV advertising has been down, according to data from Interpublic's Magna. The declines include ad revenue for broadcast and cable networks, TV syndicated programming and Hispanic networks, but not digital. Magna describes the national TV ad marketplace in permanent recession and says TV ad revenue will continue to decline at the rate of 2% to 3% annually going forward. | – Reported by MediaPost
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| | Fox Wins With Hearty '9-1-1' | by Michael Malone
Fox took top prize in Wednesday's prime ratings, scoring a 1.3 in viewers 18-49, per the Nielsen overnights, and a 5 share. That was a little better than the 1.2/5 that ABC, CBS and NBC all put up.
Fox had The X-Files at a flat 0.8 and then 9-1-1 up 6% for a 1.7.
ABC saw The Goldbergs do a flat 1.5 and Speechless grow 44% for a 1.3, then Modern Family went up 14% at 1.6 and American Housewife climbed 30% for a 1.3. Drama Designated Survivor did a flat 0.7.
On CBS, Survivor did a flat 1.7 and Seal Team elevated 11% for a 1.0, then Criminal Minds was a level 0.9.
NBC had a Law & Order: SVU repeat, then a new episode at 1.4 and Chicago P.D. at 1.3, both shows up a tenth of a point.
Telemundo and Univision both scored a 0.5/2.
The CW was at 0.3/1, with Riverdale at 0.4 and Life Sentence at 0.2, both dramas flat with last week. | |
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| • JOE KOWAN was appointed to the newly created position of executive VP of digital solutions, precision and technology at Publicis media agency Spark Foundry USA. He was most recently executive VP of strategy and product in the U.S. global analytics tech company MediaiQ. He also served as president of programmatic buying at WPP's GroupM North America.
• PAUL SAVAIANO was named head of strategy at independent agency Walrus. He was previously head of strategy at Taxi New York. He has also held strategy roles at 72andSunny Los Angeles and at Leo Burnett Chicago.
• JOANNE McKINNEY was promoted to chief executive officer at the Burns Group. She was elevated from chief strategy officer, a position she held for eight years. Prior to joining the agency, she worked in marketing communications at Kraft Foods. • LEE MAICON was named chief strategy officer, North America, at McCann. He was previously chief strategy officer and held of business consulting at Dentsu Aegis Network digital agency 360i. Prior to that he was head of strategy at Grey's Wing multicultural agency and also worked at Hispanic marketing agency Conill Advertising.
• MUSA TARIQ is leaving his post as VP and chief brand officer at Ford. He has been with the company just over a year. Prior to that he was global marketing and communication director for retail at Apple.
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| 20th Annual Multichannel News Wonder Women Luncheon
March 22, 2018 | New York, NY
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Advanced Advertising Summit – Spring Edition
March 26, 2018 | New York, NY
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Multicultural Television Summit
April 3, 2018 | New York, NY
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Technology Leadership Awards at NAB
April 9, 2018 | Las Vegas, NV
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Digital Media Tech Leadership Summit
June 5-6, 2018 | Tampa, FL
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The Programmatic Summit
June 7, 2018 | New York, NY
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