| | Media Buyer & Planner Today | | | | | | | | | #1 Heineken Pulls Ad After Racial Backlash | | The Dutch beermaker has pulled an ad after critics took to social media labeling it racist. The video ad, with the tagline "Sometimes light is better," features a bartender sliding a bottle of Heineken Light beer to a woman. The bottle travels past several black people before arriving at a paler-skinned woman. Hip hop star Chance The Rapper called it "terribly racist" on Twitter on Sunday night and a firestorm of criticism followed throughout Monday, leading Heineken to pull the ad from TV and the internet, according to reports by NBC News and CNN.com. Heineken initially responded to criticism by acknowledging the ad "missed the mark" and saying it was "taking the feedback to heart and will use this to influence future campaigns." Then it ultimately pulled the ad. | | WHY THIS MATTERS: Blunders like this can seriously damage a brand's sales, at least in the short term. And yet brand ads that "miss the mark" keep appearing. Like the Pepsi ad featuring Kendall Jenner, which was criticized for using the Black Lives Matter movement and social justice to sell soda. Or the Dove GIF of a black woman removing a dark-brown t-shirt to reveal a white woman. Or the H&M ad using a black child to model a sweatshirt reading: "Coolist Monkey in the Jungle." Brands need to closely vet these ads better before releasing them. Particularly when social media users are ready to analyze every frame. | | Three Takes: NBC | CNN | Adweek | | | | #2 GroupM Requiring Data-Protection Contract from Publishers | | WPP's media agency group wants publishers to sign a new contract that could force them to share control of their audience data with the agencies so they can continue to target ads after the General Data Protection Regulation in Europe kicks in on May 25, Digiday reports. Under this Data Protection Addendum, publishers would be required to share control of their consumer data with GroupM so its agencies can communicate directly with consumers. Five publishers told Digiday this would be ceding a huge amount of control of their data to the agencies and would permit GroupM to be able to get consumer consent to use their data directly. GroupM would also be allowed to drop cookies and profile audiences. However, GroupM says the purpose of the contract is to simply insure that the publishers share the agency group's commitment to data privacy. | | WHY THIS MATTERS: Publishers say GroupM has told them if they don't sign the contract, its agencies would cease doing business with them because it would indicate that they aren't necessarily compliant with the GDPR. Publishers say this is a form of blackmail. | | A Take: Digiday | | | | #3 AT&T 'Later Haters' Campaign Targets Teens | | The telecommunications giant's latest campaign has it moving on from millennials and targeting Generation Z, which its VP of global corporate social responsibility strategy, Beth Shiroishi calls the "next buying power generation," Digiday reports. The newest version of its "Later Haters" campaign, from creative agency Fullscreen, encourages teens to use positive messages to stand up against online hate. While AT&T had been using Facebook, Instagram and Snapchat as platforms for its campaign, it also added Wattpad to the mix. | | WHY THIS MATTERS: Last weekend's anti-gun march in Washington, D.C., both organized and attended by Generation Z kids, should show brands that this is a demographic that needs to be paid more attention to. | | A Take: Digiday | |
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| | 64 | | Percentage of worldwide advertiser internet tracking cookies that were either blocked or deleted by web browsers in fourth quarter 2017, according to an analysis by ad serving firm Flashtalking. According to the research, ad cookie rejection rates on mobile devices was at a 75% level, while cookies on desktops were rejected or blocked 41% of the time. | – Reported by eMarketer
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| | NBC Wins With 'Voice' | by Michael Malone
NBC was the top earner in Monday's prime ratings, posting a 1.7 in viewers 18-49, according to Nielsen's overnights, and a 7 share. That just got past the 1.6/7 that ABC put up.
The Voice was off 13% for a 2.0, with 10.4 million total viewers, and Good Girls was a flat 1.0.
On ABC, both American Idol and The Good Doctor did a 1.6, both shows flat with last week.
CBS and Fox were both at 0.8/3. On CBS, Kevin Can Wait lost 10% for a 0.9 and Man With a Plan was a flat 0.9. Superior Donuts rated a 0.8 and Living Biblically a 0.7, then drama Scorpion scored a 0.8. Those three were level with last week.
On Fox, Lucifer scored a 0.8 and The Resident a 0.9, both dramas flat with a week ago.
Univision rated a 0.5/2 and Telemundo a 0.4/2, both flat with last week.
The CW scored a 0.3/1, as DC's Legends of Tomorrow did a 0.4 and iZombie a 0.2, both shows level. | |
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| • ABBEY KLAASSEN was promoted to president of 360i New York, and will also continue her duties as chief marketing officer. She has been with the agency since 2015. Prior to that she was director of corporate strategy development for the Americas at 360i parent company Dentsu Aegis Network. She is also former editor and associate publisher of Advertising Age.
• DOMINIQUE DELPORT was appointed global chief revenue officer and president of international operations at Vice Media. He was most recently global managing director of Havas Group.
• TRISHA RAMDOO was named director of business affairs and JOHAN EGHAMMER was appointed executive creative director at Crispin Porter+Bogusky's Boulder, Colo., office. Ramdoo was most recently group director of business affairs at TBWA/Media Arts Lab. Eghammer was previously creative director at Swedish agency Forsman & Bodenfors, which like CP+B is part of holding company MDC Partners. • TOM CIBROWSKI was appointed president and general manager of San Francisco's KGO-TV, an ABC-owned affiliate. He was previously senior VP of ABC News programs, news fathering and special events. Prior to that, he was senior executive producer of Good Morning America. He's been with ABC News since 1990.
• KEITH LUSBY has joined Dunkin' Donuts as VP, media, where he will lead the company's U.S. media planning and buying strategy for both traditional and digital media. He previously worked at media agency Carat and at creative agency Y&R.
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