| | Media Buyer & Planner Today | | | | | | | | | #1 Facebook Data Scandal's Impact On Advertising | | The bombshell reports over the weekend that Trump-linked Cambridge Analytica misused Facebook user data to sway voters in the 2016 election -- and Facebook's failure to alert users -- could have big implications for the way digital advertising is bought and sold going forward, Digiday reports. That's because digital platforms can no longer rebuff proposals to regulate based on the mantra that personally identifiable data isn't misused. There may be a movement among federal lawmakers to impose rules like the General Data Protection Regulation, due to take effect in Europe and the U.K. in May. And user ad blocking is sure to continue to grow. | | WHY THIS MATTERS: Tech companies are trying to downplay the impact and the digital social platforms will try to do the same in order to keep their digital ad revenue flowing in. But as Rebecca Lieb, media industry analyst at Kaleido Insights says, "What things like this do is rock consumer trust in institutions like Facebook and in advertising companies, and trust is core to the success of this business. It doesn't help dissuade customers from using ad blockers and protecting themselves from advertising." And Darren Herman, operating partner at Bain Capital adds, "we're probably going to see some governance rules that protect all parties involved." And while he says he does not "think the world is going to end," he adds, "I do think the industry will have to button up a bit." | | A Take: Digiday | | | | #2 How Mom Bloggers Helped Create Influencer Marketing | | Danielle Wiley, CEO of content marketing company Sway Group, says "mommy blogging" of the past, when women wrote about their parenthood experiences, helped create the rise of influencer marketing. In a first-person article in Adweek, Wiley says the eventual millions of moms offering advice and guidance to each other online built an audience that advertisers eventually wanted to reach. And this blog monetization helped women become content creators to a loyal audience and the concept spread beyond motherhood and into food, fitness and fashion. "Parenthood is no longer the one defining factor of today's female influencers," Wiley says. Women have diversified expertise in other areas and "brands don't have to sit on the sidelines hoping to throw an ad into the mix. By partnering with the right influencer, they can become part of a valuable, ongoing conversation." | | WHY THIS MATTERS: Moms continue to be a hot marketing target for brands. Mothers control about 85% of household purchases and have a U.S. spending power of $2.4 trillion, Wiley says. And "they spend over eight hours a day online and trust the recommendations of like-minded women above all else." | | A Take: Adweek | | | | #3 Gen Zers Talk Mobile Ads | | Sophie Weiner did a Q&A with seven teens, ages 13-17 and asked them questions about how they use their smartphones, including their interaction with mobile ads, in an Ad Age article. While it's just a snapshot of teen feelings, it does offer some insight. They notice the ads, but don't usually click on them. They particularly don't like intrusive ads or ads that require clicking on before they can proceed with an activity or site. And they do know the difference between real content and brand content produced by an advertiser posing as real content. | | WHY THIS MATTERS: These kids will soon be spending big bucks on brands and checking out this article will give brands and their agencies some insight about their feelings about advertising. They also talk about how they think they will be using their phones 10 years from now. Read and learn. | | A Take: Ad Age | |
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| | 52 | | Percentage of U.S. marketers who say the use a combination of in-house and outsourced resources to implement their data-driven marketing strategy, according to a survey by Adestra, in partnership with Ascend2. Another 43% get everything from an outside specialist. Only 5% use in-house sources alone to gather data. | – Reported by eMarketer
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| | Primetime Ratings: NBC Wins With Solid 'Voice' | by Michael Malone
NBC was the top ratings earner Monday night, posting a 1.8 in viewers 18-49 on the strength of The Voice, and a 7 share. That got by the 1.6/6 that ABC had with American Idol.
The Voice did a flat 2.3 from 8-10 p.m., while drama Good Girls scored a level 1.0. On ABC, American Idol was good for a 1.6, as was drama The Good Doctor. Both series lost 11% from last week.
CBS and Fox were both at 0.8/3. On CBS, Kevin Can Wait did a 1.0 and Man With a Plan a 0.9, both comedies down a tenth of a point. Superior Donuts rated a level 0.8 and Living Biblically a flat 0.7, before drama Scorpion scored a flat 0.8.
On Fox, Lucifer did a 0.8 and The Resident a 0.9, both dramas gaining a tenth of a point from a week ago.
Univision rated a 0.5/2 and Telemundo a 0.4/2.
The CW scored a 0.3/1, with DC's Legends of Tomorrow at 0.4 and iZombie at 0.2, both shows flat with a week ago. | |
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| • JAMES WARD was named president of McCann Detroit. He spent the past 15 years at Doner Detroit, where he was most recently executive VP, chief strategy and integration office. But he began his agency career at McCann Detroit in 1991, moving up to senior VP, group account director before departing for Doner in 2003.
• LEE MAICON was appointed chief strategy officer of McCann North American. He previously held the same position at Dentsu Aegis 360i, where he worked since 2010, first joining as VP of insights and planning. Prior to that he was head of strategy at Grey Group's Wing multicultural agency and also worked as director of strategy planning at DeVries Global PR. He also held strategy roles at agencies Berlin Cameron and Strawberry Fog, and at Univision.
• ROMAN PTAKOWSKI was promoted to general manager at AKQA Atlanta, while SALLIE BASKERVILL was elevated to succeed him as director of client services. Baskervill was previously an account director. • TERESA BARREIRA was appointed chief marketing officer at Publicis.Sapient. She joins from consultancy Deloitte, where she has served as chief marketing officer since 2016. Prior to that she spent 15 years at another consultancy, Accenture, where she rose to head of marketing.
• NILESH ASHRA and PAULO RIBEIRO are leaving their posts at Wieden+Kennedy's creative technology unit The Lodge, according to an Adweek Agency Spy report. Ashra was founder of The Lodge in 2013, while Ribeiro was managing director. Prior to The Lodge, Ashra was creative technology lead at W+K Portland. Ribeiro was with Redscout and West in San Francisco, before returning to W+K in 2015.
• CHARA-LYNN AGUIAR has joined ESPN as VP, strategy, where she will oversee strategy across all business areas at ESPN and work in conjunction with the other Walt Disney Co. units. She reports to Justin Connolly, executive VP of affiliate sales & marketing, Disney and ESPN Media Networks. She was most recently VP, strategy and content at Fox Sports and also worked in content partnerships at YouTube. Before that she worked in distribution strategy for Disney and ESPN Media Networks. • CHRIS BRANDT was named chief marketing officer at Chipolte Mexican Grill. He replaces Mark Crumpacker who resigned last week. Brandt was most recently VP and chief brand officer at Bloomin Brands, which operates restaurant chains including Outback Steakhouse, Carrabba's, Bonefish Grill and Flemings. Prior to that he was chief brand and marketing officer at Taco Bell. In joining Chipolte, he will again work with Brian Niccol, Chipolte CEO, who previously was president of Taco Bell.
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| 20th Annual Multichannel News Wonder Women Luncheon
March 22, 2018 | New York, NY
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Advanced Advertising Summit – Spring Edition
March 26, 2018 | New York, NY
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Multicultural Television Summit
April 3, 2018 | New York, NY
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Technology Leadership Awards at NAB
April 9, 2018 | Las Vegas, NV
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Digital Media Tech Leadership Summit
June 5-6, 2018 | Tampa, FL
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The Programmatic Summit
June 7, 2018 | New York, NY
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