วันพฤหัสบดีที่ 1 มีนาคม พ.ศ. 2561

MCN Newswire: CEO Bakish Sees Mobile Driving Viacom's Future; NBCU Cutting Primetime Ad Loads; BritBox Surpasses 250K Subs

 
 
 

Multichannel Newswire

 

March 1, 2018

 
 

Multichannel Newswire
 
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Bakish: Mobile Is Viacom's Future
Programmer in talks with other OTT providers, hints at direct-to-consumer offering
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WHY THIS MATTERS: Pointing to a recent licensing deal with wireless carrier Telefonica as an example of things to come from Viacom, CEO Bob Bakish said mobile will be the content company's real growth engine.
 
NBCU Plans to Cut Ads by 10% in Primetime
New pods will feature just two commercials
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WHY THIS MATTERS: The changes, effective across all of NBCU's networks in the fourth quarter, come as other programmers have cut or talked about cutting advertising loads, including Turner and Viacom, while others have tested six-second ads.
 
BritBox Crosses 250K Subscriber Mark
British TV-focused SVOD service debuted in U.S. about a year ago
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WHY THIS MATTERS: BritBox, backed by BBC, ITV and AMC Networks, has reached its subscriber milestone amid an explosion of SVOD services and a market that now appears ripe for a correction or a shake out.

 
 

 

 

 
 

 

More Top Stories
 
 
 
Straight Path, Verizon Pay $614M to Settle FCC Spectrum Investigation

AT&T Tees Up Trio of City-Specific Offers

Amazon Prime to Distribute UFC Pay-Per-View Events

AT&T: VR Among Paid Prioritization Beneficiaries

PlayStation Vue Mobilizes More Features

Small Cell Dereg Gets Big D.C. Hand

FCC Proposing to Exempt 5G Facilities From Historic, Environmental Reviews

MTV Renews 'Jersey Shore Family Vacation' for Second Season

Mist Raises $46M 'C' Round

Montana Net Neutrality Order Gets CAGW's Porker Award
more headlines »

 
 

 

 

 
 

 

Videos/Blogs/Extras
 
 
 
MCN Hot Spot: FX's 'Atlanta' Season 2 Premieres Today

MCN Hot Spot:
Hulu's 'Hard Sun' Premieres March 7

What to Watch:
Ninth Season of 'Archer' on FXX April 25

The Bauminator, Jeff Baumgartner:
Tracking Sling TV

MCN Guest Blog, Berin Szoka:
Why Do Democrats Want to Let Trump Violate Net Neutrality?

 
 

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