WHY THIS MATTERS:Pointing to a recent licensing deal with wireless carrier Telefonica as an example of things to come from Viacom, CEO Bob Bakish said mobile will be the content company's real growth engine.
WHY THIS MATTERS:The changes, effective across all of NBCU's networks in the fourth quarter, come as other programmers have cut or talked about cutting advertising loads, including Turner and Viacom, while others have tested six-second ads.
WHY THIS MATTERS:BritBox, backed by BBC, ITV and AMC Networks, has reached its subscriber milestone amid an explosion of SVOD services and a market that now appears ripe for a correction or a shake out.