B&C Today: What It Takes to Jump-Start Syndication; Pushing TV's Digital Future Forward

Broadcasting & Cable Newsletter   March 26, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       What It Takes to Jump-Start Syndication Late night may offer a peek at how to best turn around a tired daypart READ MORE » WHY THIS MATTERS: Daytime is a key daypart for stations, and a true blue-chip syndicated hit would vastly enhance local broadcaster fortunes.   Pushing TV's Digital Future Forward B&C's 2018 Digital all-Stars drive progress in a maturing sector READ MORE » WHY THIS MATTERS: These 16 executives sit on the front lines of the industry's transformation and represent a range of disciplines: advertising/media, content, distribution, local TV, entrepreneurship, technology and more.   FX's Cold War Drama Exits Hot Landmark spy series 'The Americans' prepares to sign off; 'the Js' plot next project for FX READ MORE » WHY THIS MATTERS: Saluting the end of a hit show is a reason for a network to celebrate, even as it opens up new holes in the schedule.   More Top Stories       Fox Pitches Football as Alternative to Primetime Data Gives Stations Timely Fix on Programming, Promotion Stations Mum on Locast's OTT Bite in Big Apple Syndication: A Safe Ad Haven in Stormy Seas Playing the Short Game Immersive Ads Don't Always Connect: Study For KFC, Attention Is Finger-Lickin' Good A Hurdle for Programmatic TV: Audience Delivery more headlines »   Perspective     What Netflix Recommends for Entertainment Marketing By Ka Mo Lau, Thunder Experience Cloud Netflix has completely disrupted the entertainment industry model. Ironically, in marketing, the most visible part of any business, that disruption has gone less noticed than in more conventional areas, such as original content development. Netflix has helped usher in the new era of people-based marketing, which is already transforming industries, such as retail, and is now coming for entertainment. Today's relevant question: Who is my customer and what's my relationship to them? READ MORE » more blogs »   Departments       The Watchman: Nat Geo Ready to 'Rock,' Food 'Exposed' on Fusion The Five Spot: Rich Warren Schmooze: March 26, 2018   Events      Multicultural Television Summit April 3, 2018 | New York, NY Learn More Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic Summit June 7, 2018 | New York, NY Learn More more events »   Jobs     Director of Engineering - Transmissions NET - Nebraska's PBS and NPR Stations, NE   Chief Engineer WFSU Public Media, Tallahassee, FL   Director of Engineering - Network Operation and Distribution NET - Nebraska's PBS and NPR Stations, NE   Chief Engineer WOOD TV, Grand Rapids, MI   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

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