WHY THIS MATTERS:Part of Allen's strategy is to take The Weather Channel global: "Our goal is to make it global on every device," he said in an interview, and he plans to keep the channel's current staff in place to do that.
WHY THIS MATTERS:Ajit Pai called the item a giant leap forward in updating the rules and creating faster and more reliable wireless service that ultimately means American leadership in 5G.
Ads on television, seamlessly woven into studio content cast in full-screen, capture the audience's attention, enabling brands to outright own the largest of screens, 30 seconds at a time. It's not just TV content. It's engagement on the living room screen. TV content is accessible through virtually any device in this day and age, but unlike desktop or mobile video environments, the television screen offers a "lean-back" engagement experience; no cursors or touch screens inviting viewers to navigate away from their chosen programming.