| | Media Buyer & Planner Today | | | | | | | | | #1 YouTube Suspends All Ads on Logan Paul's Channels | | Saying the social media influencer had repeatedly violated its rules, YouTube has mandated that Logan Paul can no longer run ads on his YouTube Channel, Variety first reported. The 22-year old blogger on Dec. 31 posted video footage of a person in Japan who died from a suicide and then tried to monetize it. Since then, he has joked about eating Tide Pod detergent capsules and in a most recent video fired a taser on a dead rat. "After careful consideration, we have decided to temporarily suspend ads on Logan Paul's YouTube channels," the site said in a statement Friday morning. "We believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but potentially damaging to the broader creative community." | | WHY THIS MATTERS: Paul's channels o get millions of views, but even so, it's not clear what type of advertisers would want their ads to be tied into content like that. YouTube has made that decision moot by not permitting any advertisers to buy into his channels. | Three Takes: Variety | Ad Age | MediaPost
| | | | #2 Hyatt Launches Creative Review | | The hotel chain and its creative agency MullenLowe have parted ways with Hyatt launching a global creative review for its 12 hotel brands, Adweek reports. MullenLowe had handled the account since 2016 but sources told Adweek that the agency resigned the account due to creative and financial differences. Hyatt also recently announced that it is eliminating its global chief marketing officer role, and Maryann Bankikarim will depart in April. Omnicom's PHD will continue to handle media planning and buying for Hyatt. | | WHY THIS MATTERS: Hyatt is a fairly high profile account and spends about $35 million per year on advertising, although sources told Adweek that spending amount is being reduced. | A Take: Adweek
| | | | #3 Brands Face Rigid Olympic Guidelines | | There are a lot of cans and cannots that brands must follow in regards to marketing surrounding the Games, according to an Adweek report. Official sponsor brands can get category exclusivity, mention the Games on social media and use Olympic symbols, but all ads and promotions must be pre-approved by the U.S. Olympic Committee. Other brands can use Olympic athletes in promotions with approval from the USOC but can't mention the Olympic Games. They cannot engage in "ambush marketing" that attempts to give the impression that they are an official Olympic sponsor. They can also not launch a new campaign while the Games are in progress that features an Olympics competing athlete, even if no mention of the Olympics is made. They cannot use the term "Olympics" and may not be able to use terms connected to the Olympics, perhaps not even a reference to the location of the games or mention of medals. | | WHY THIS MATTERS: As Adweek reports, the International Olympic Committee is eager to protect the value of the sponsorships it sells, with basic four-year sponsorship deals costing $100 million. During the last summer Olympics in Rio, the IOC took in sponsorship revenues totaling some $848 million. | | A Take: Adweek | |
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| | 47 | | Percentage of U.S. digital device users over 18 years of age who say they will stop viewing content that takes too long to load, according to an Adobe survey. Some 47% will also stop viewing digital content that is too long. While 45% will stop viewing if they are having trouble interacting with content on a device. | – Reported by eMarketer
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| | First Night Olympics Coverage Scores Big Win for NBC | by John Consoli
First night of Winter Olympics coverage on NBC gave the network an expected sizable 18-49 demo win in Thursday primetime, with the three-hour telecast scoring 3.3/13, per Nielsen overnight ratings.
ABC and Fox tied for second in the demo, both garnering a 1.3/5 with first-run programming.
NBC's first night Olympics telecast included coverage of the men's team figure skating competition. Opening ceremonies will be televised via tape delay in primetime tonight, although NBC also livestreamed the ceremonies online on Friday morning.
For ABC, Grey's Anatomy drew a 2.0 in the demo, down from a 2.3 last week, while Scandal did a 1.1, down from a 1.4 and How to Get Away with Murder produced a 0.8, down from a 1.0. So the Olympics did draw away some of those drama's viewers, even though they were first-run.
Fox aired the finale of singing competition series The Four: Battle for Stardom and the two-hour show produced a 1.3. That was up from a 1.1 last week.
CBS did an overall 1.0/4, with a first-run Big Brother: Celebrity Edition scoring a 1.4, repeats of comedies The Big Bang Theory and Young Sheldon doing a 1.0 and 0.9, respectively, and a repeat of drama S.W.A.T. doing a 0.6. Last week first-run Big Bang did a 2.8, Young Sheldon did a 2.3 and S.W.A.T. did a 1.0.
The CW scored a 0.5 with first-run episodes of dramas Supernatural and Arrow, scoring a 0.6 and a 0.4, respectively.
Among the Spanish-language networks, Univision scored a 0.5 and Telemundo did a 0.4.
The three-hour Olympics coverage on NBC drew an average 14.5 million total viewers. ABC's Grey's Anatomy was the next most-watched primetime show among total viewers with 7.3 million. | |
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| • JONNIE CAHILL was named U.S. chief marketing officer at Heineken. He replaces Nuno Teles, effective April 15, who is leaving to become president of Diageo's beer division. Teles was most recently Heineken's global commerce senior director for its low and no alcohol brands. Prior to that he was CMO of Heineken in Russia.
• ERIC GARCIA was appointed director of radio sales for Univision New York. He was previously VP, general manager and revenue chief at Spanish Broadcasting System (SBS) in New York, which owns radio stations, including WSKQ-FM and WPAT-FM.
• AL MOSELEY was promoted to global CEO of Omnicom agency 180LA. He was most recently global president. He succeeds Michael Allen who is leaving the agency after more than 11 years. • NATALIE TROUBH was named to the newly created position of executive director of client services at Figliulo&Partners. She joins the agency from Badger & Winters, where she was managing director.
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