| | Media Buyer & Planner Today | | | | | | | | | #1 Agencies Blame Clients for Inefficiencies | | A majority of advertising professionals don't think their agencies are operating as efficiently as they could be, but in most cases, they blame the clients, according to the 2018 Agency Productivity Report from Canadian software company Function Point, in partnership with the Agency Management Institute. Function Point polled 406 employees from creative agencies, internal marketing departments and service firms in the U.S. As Adweek reports, 48.3% of agency employees polled feel missed deadlines are caused by clients, compared to only 13.8% who believe they are caused internally by agency teams. However, agency employees feel their agencies are also to blame because of fears that enforcing rules like strict deadlines on clients will cause them to perhaps switch agencies. "I think some of our account team is nervous about making the client mad or seeming demanding," says one chief operations officer. And some 48.5% of creative respondents say there are "no repercussions" for employees who overservice clients. The problem with overservicing is that the client then expects that level of service even if it's beyond what they are paying for. | | WHY THIS MATTERS: The blame game is certainly not productive, and not discussing the problems in the relationships between agencies and clients can simply let the bad situations linger. Function Point, whose software products focus on time management, offers several tips to help remedy these relationships. One of them, and it is obviously self-serving for Function Point, is to adopt project-management software which the report found resulted in increased productivity for 74.9% of respondents who used it. | | A Take: Adweek | | | | #2 Snapchat Moving Aggressively into Video Programming | | The young-skewing social platform is enlisting more publishers to make video shows, Digiday reports. Snapchat plans to double the amount of video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. As a result, Snapchat has broadened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners, Digiday says. Group Nine Media and Conde Nast each have at least one show Snapchat recently ordered, sources say. Both already have multiple Snapchat Discover channels that they will continue to use, but both companies will also create more professionally produced content. Since launching its shows initiative in 2016, Snapchat has gotten most of them from TV networks and other major media companies, while steering digital publishers toward making magazine-style story editions for Discover. | | WHY THIS MATTERS: For advertisers, this will be an extended way to reach Snapchat's college age audience. While Snapchat is not paying for the production of the shows, and rights to them are retained by the producers, ad revenue is evenly shared and Snapchat is helping sell advertising. And unlike for the major TV media companies like NBCUniversal which have mass ad revenue coming in, the ability to bring in additional ad revenue from Snapchat shows is more meaningful for publishers, many of whom are losing viewers and advertising revenue is dropping on their own sites. | | A Take: Digiday | | | | #3 High Frequency Causing Ad Blocker Usage | | A new survey by Kantar Media finds that adults use ad blockers primarily because of excessive ad frequency or for ineffective ad targeting, rather than an objection to advertising per se. As MediaPost reports, Kantar interviewed 5,213 "connected adults" who have internet access both via PC/laptops and mobile devices. The survey was conducted in the U.S., the U.K., France, China and Brazil. Kantar says, "The message to take from this is that blockers don't install blocking software because of an active dislike of all advertising, rather they become annoyed and irritated by certain elements of online advertising." | | WHY THIS MATTERS: Marketers, their agencies, and even publishers, should pay attention to the results of this survey. What it is saying is that digital users don't want to be bombarded with ad messages when they visit websites. They are going there for information and if they see an inviting ad that catches their eye, they will click on it. As for retargeting, many users don't want the same ads following them around from site to site. Basically marketers and their clients need to create more enticing digital ads that are not intrusive or overbearing that interfere with website usage. And publishers need to police this too rather than accepting any type or format of an ad that a marketer or agency is willing to pay for. | | A Take: MediaPost | |
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| | 32.1 | | Percentage of U.S. brand-side digital marketing executives who within the next 12 months think they will not need to rely on cookies for digital marketing, according to a survey by Viant. Another 31.7% believe that will happen in the next 1-2 years, while 24.8% believe it will happen in the next 2-5 years. Some 4.5% believe it will happen after five years or more, 2.8% say they don't know when it will happen, while 4.1% say it will never happen. | – Reported by eMarketer
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| | NBC Sees Olympics Slip | by Michael Malone
NBC took top honors in Wednesday prime ratings, posting a 3.3 in viewers 18-49, per the Nielsen overnights, and a 13 share. The night before, NBC tallied a 3.9/15, representing a 15% ratings drop Wednesday.
NBC's Olympics offerings in Wednesday's prime included figure skating and Alpine skiing.
CBS was tops among the non-Olympics networks, scoring a 1.1/4. Big Brother: Celebrity Edition ticked up 8% to 1.4 while The Amazing Race did a flat 0.9 from 9 to 11 p.m.
Fox did a 0.6/2. It aired repeats of The Resident and 9-1-1.
ABC was at 0.5/2. Repeated comedies led into Match Game being down 20% to 0.4. Telemundo and Univision both rated a 0.5/2.
The CW scored a 0.2/1 with repeats. | |
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| • GEOFF EDWARDS was named VP and executive creative director at the Los Angeles office of R/GA. He fills a position vacant since Kalle Henzen departed last summer. Edwards is co-creator of pro-peace organization Saturday Morning and was previously co-head of creative at CAA Marketing.
• MARGARET BRENNAN will be the new moderator of CBS News magazine Face the Nation, replacing John Dickerson. She will also continue in her role at senior foreign affairs correspondent based in Washington, D.C. She joined CBS in 2012 and has been in her current role since 2017. Prior to CBS, Brennan anchored and reported for Bloomberg Television and was also a correspondent at CNBC and contributed to various NBC News programs.
• KUMAR GALHOTRA was promoted to Ford president in North America. He was most recently group VP of Lincoln and Ford's chief marketing officer. He replaces Raj Nair, who was fired on Wednesday after an internal investigation involving "inappropriate behavior." JOY FALOTICO succeeds Galhotra as group VP of Lincoln and CMO. She was previously CEO of Ford Credit. • LEILA MOUSSAOUI and SARA UHELSKI have joined San Francisco creative agency TBD art director and copywriter, respectively. The duo previously worked together as a team at Intel and prior to that both worked at Pereira & O'Dell.
• SHAUN CAMPBELL STRIPLING is leaving her position as head of strategy at MullenLowe's Winston-Salem, N.C. office. Prior to her current role, she served as interim president of the agency office. Stripling spent a total of seven years at the agency and prior to that held strategy positions at DDB and McKinney, according to an Adweek Agency Spy report.
• FRANK MAHER has left Omnicom commerce agency The Integer Group's Des Moines office as president. Also departing was chief financial officer Michelle Diehl and executive creative director Michael Rivera. There roles will be assumed by executives in the Denver office. • DEB FREEMAN has departed as chief strategy officer at FCB New York, Adweek's Agency Spy reports. She had been with the agency for two years, following a lengthy stint at Grey.
• FRANCISCO SUAREZ was named executive VP of primetime realities and specials at Telemundo. He joins from Univision, where he served as senior VP of special events. • DEENA BEACH was promoted to VP, marketing strategy, and DALIA GANZ was elevated to VP, social media, digital marketing & synergy, at Freeform. Beach was previously executive director, marketing strategy, while Ganz was previously executive director, social media, digital marketing & synergy.
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February 28 – March 1, 2018 | Raleigh, NC
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