WHY THIS MATTERS:Driven by a strong showing among vMVPDS, which were up by 773,000 customers in the fourth quarter, pay TV's Q4 subscriber additions represented a big improvement over the 419,000 lost in the third quarter.
WHY THIS MATTERS:The deal will add hundreds of Hollywood classics to Turner's subscription VOD service along with Warner Archive customers who will be transitioned to Filmstruck.
WHY THIS MATTERS:In the ongoing tit-for-tat marketing message battle between DirecTV and Charter Communications, the National Advertising Division last week recommended that the satellite TV provider stop using certain ad claims about its service, including those about its "worry-free" reliability.