WHY THIS MATTERS:FilmStruck subscribers get access to hundreds of movies from Hollywood's golden age including Casablanca, Rebel Without a Cause, Singin' in the Rain and Citizen Kane, in addition to the art house, independent and cult films they had been streaming.
WHY THIS MATTERS:The new network is a collaboration between CBS Sports and CBS Interactive and employs the resources of CBS Sports, CBS Sports.com, 247Sports, SportsLine, CBS Sports Fantasy and MaxPreps.
You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is just one of many improvements available via Advanced TV. It sounds straightforward, but dig into the topic and you'll quickly find yourself asking questions.