WHY THIS MATTERS:The company has been staffing up in areas including data and automation and creating agency partnership teams, but the need for more traditional ad sales executives appears to be diminished.
WHY THIS MATTERS:SpotX co-founder Mike Shehan and Steve Swoboda will serve as CEO and CFO of the combined company, with smartclip founders Jean-Pierre Fumagalli and Roland Schaber reporting to them as general managers for Europe.