WHY THIS MATTERS:The deal marks the first such "repurposing" arrangement for a multicast network, said Bounce, which is available in more than 99 million homes across the country and in 95% of all African-American TV homes.
WHY THIS MATTERS:Speaking on CBS's earnings call Thursday with analysts, CBS CEO Les Moonves said that subscriber growth for CBS All Access and Showtime's OTT product are "far beyond where we expected them to be."