B&C Today: Advertisers Are Following Viewers Over the Top; ESPN Plus Service to Cost $4.99 Per Month

Broadcasting & Cable Newsletter   February 7, 2018     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Advertisers Following Viewers as They Move to Over the Top SpotX survey finds 44% of advertisers see better ROI READ MORE » WHY THIS MATTERS: The survey's advertising respondents said they expected higher return on investment on OTT, where they are able to use data and adopt audience-based buying.   ESPN Plus Service Will Cost $4.99 Per Month Launch expected in Spring READ MORE » WHY THIS MATTERS: ESPN Plus will give subscribers access to more games and more leagues, including Major League Baseball, the National Hockey League, Major League Soccer, college sports, grand slam tennis, rugby, cricket and boxing.   Nielsen Launches TV Product Placement Measurement System Allows comparison of integrations to traditional advertising READ MORE » WHY THIS MATTERS: The product captures, measures and evaluates brand exposures, enabling networks and marketers to research and provide comparisons of the value of product placements and integrations across devices and screens, says Nielsen.   More Top Stories       Northwest Broadcasting CEO Calls Out Charter's Rutledge Syndication Ratings: 'Ellen' Celebrates Host's 60th Birthday With Strong Ratings Disney Profits Jump Because of Tax Benefit Ad Spending on Local Video to Reach $37.1B by 2022 FCC's Pai: Advertisers Will Recommit to Ending Ad Redlining Senate Confirms USPTO Head Discovery Gets European OK to Acquire Scripps Networks UBS Survey: Anthem Protests Top Reasons for NFL Ratings Declines FCC's Pai: We're Turning Diversity Talk Into Action McDonald's Signs Up as Bounce Trumpet Sponsor more headlines »   Departments       Washington: NECTA Says Federal Net Neutrality Legislation Is Answer Platforms: NBC Olympics, BrightLine Team on Interactive Ads Currency: Viacom Nears VidCon Buy Programming: Fox Orders Comedy Pilot Produced and Starring Lake Bell Fates and Fortunes: Fox Names Hughes President of Digital Consumer Group   Events     Technology Leadership Summit February 28 – March 1, 2018 | Raleigh, NC Learn More 20th Annual Multichannel News Wonder Women Luncheon March 22, 2018 | New York, NY Learn More Advanced Advertising Summit – Spring Edition March 26, 2018 | New York, NY Learn More Multicultural Television Summit April 3, 2018 | New York, NY Learn More Technology Leadership Awards at NAB April 9, 2018 | Las Vegas, NV Learn More Digital Media Tech Leadership Summit June 5-6, 2018 | Tampa, FL Learn More The Programmatic Summit June 7, 2018 | New York, NY Learn More more events »   Jobs     Director of Engineering - Transmissions NET - Nebraska's PBS and NPR Stations, NE   Chief Engineer WFSU Public Media, Tallahassee, FL   Director of Engineering - Network Operation and Distribution NET - Nebraska's PBS and NPR Stations, NE   Chief Engineer WOOD TV, Grand Rapids, MI   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2018 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2018 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400