| | Media Buyer & Planner Today | | | | | | | | | #1 Turner Making Major Ad Push at CES | | For the past three years, the cable media giant has had a major presence at the annual Consumer Electronics Show in Las Vegas, and this year Turner is planning an even bigger presence, according to a Digiday report. The company is planning a major ad sales push with more than 25 meetings scheduled with ad buyers from all the major ad agency holding companies. Turner will use the wedding chapel insider the Aria hotel and casino as the epicenter of its sales pitch operations, where it will pitch both current and prospective ad clients. "It's one of the biggest conference in our industry and it kicks off the year," says Donna Speciale, president of Turner ad sales. "A majority of our clients, whether it's the agency side or the marketer side, are at this event. So it gives us a three- to four-day window to have these conversations, either as a continuation of the conversations we're already having with clients or to begin new conversations for 2018." | | WHY THIS MATTERS: Ad selling by media companies is a year around task these days, and while the official upfront ad and programming presentations are months away, it's never too early to start the sales push. And ad buyers like using CES as a way to hook up with Turner. Charlie Fiordalis, regional managing partner at GroupM agency MediaCom, says while the meetings involve "more discussion than deals," he adds that he can "pack in five meetings with clients in a day and then have a discussion with them and make a decision. What can take a month can happen in a day at CES." | | A Take: Digiday | | | | #2 Viacom Acquires Influencer Marketing Firm WhoSay | | The cable media company, owner of MTV, Nickelodeon, Comedy Central and BET, has agreed to acquire influencer marketing company WhoSay, whose brand clients include McDonald's, Coke and Macy's, among others. After working together on about 50 projects for clients over the past two years, a decision was made by Viacom to acquire the eight-year old company, Broadcasting & Cable reports. Viacom plans to utilize WhoSay to help brands create campaigns that are consistent across digital platforms as well as TV, and those services will help the company generate incremental revenue, Sean Moran, Viacom's ad sales head, told The Wall Street Journal. Moran says Viacom has been helping brands create social content around tent-pole events like MTV's Video Music Awards, but wants to create more content more often on a 52-week basis. | | WHY THIS MATTERS: According to B&C, WhoSay has created over 400 campaigns and delivered 5 billion impressions and 800 million video viewers over Instagram, Facebook, Twitter, Snapchat, YouTube and through live events. It has also expanded into shopper marketing inside stores. Media companies are continuously looking for creative ways to bring in more ad revenue. "We're not looking to compete with agencies," says Viacom's Moran. "We see what we are doing as a complement to them." | | Three Takes: B&C | Ad Age | WSJ | | | | #3 WPP Takes Aim at Consultancies | | The giant media agency holding company has merged its four global Kantar consulting divisions into one consolidated unit that it anticipates will become more of a competitor to consultant company giants like Accenture, Deloitte, IBM and PricewaterhouseCoopers, according to reports by Adweek and Age Age. Named Kantar Consulting, and headed up by global CEO Phil Smiley, the new unit will include Kantar Added Value, Kantar Vermeer, Kantar Futures and Kantar Retail, all under one roof. Kantar Consulting will have more than 1,000 analysts, thought leaders, software developers and consultants. | | WHY THIS MATTERS: The pure consultancies like Accenture, Deloitte and PWC have been moving into areas traditionally filled by ad agencies and have been offering services aimed at stealing away some of the traditional agency business. While the Kantar consolidation move is not specifically aimed at consultant companies, the goal is to help WPP's agencies win new business pitches. And those pitches are under attack by the outside consultancies. So in effect, the newly-merged operation will hopefully add more firepower to WPP agencies' attempts to win new business and to better meet existing clients' needs. | | Two Takes: Adweek | Ad Age | |
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| | 77.4 | | Percentage of all websites that have at least one third-party tracker on them, according to a recent examination by Cliqz and Ghostery of more than 144 million webpages loaded in more than a dozen countries. And some 16.2% of all websites have 10 or more trackers on them. Only 22.6% of the websites examined had no trackers. Google was the most prevalent employer of trackers with trackers related to its Google Analytics service appearing on 46.4% of webpages examined. Facebook Connect service tracking system was found on 21.9% of pages. | – Reported by eMarketer
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| | NFL-Fueled Fox Beats NBC's 'Globes' | by Michael Malone
Fox grabbed the Sunday ratings title, riding the NFL playoffs to a 4.2 in viewers 18-49, per the Nielsen overnights, and a 14 share. That beat NBC, which had the Golden Globes, and scored a 3.7/13 across prime. Fox's Panthers-Saints game inched into prime, scoring an 8.5. It was followed by The OT at 8.5, up from 3.0, then The Simpsons grew 26% to 3.4 and Ghosted climbed 80% from its last airing at 1.8. Family Guy went up 33% to 1.6 and Last Man on Earth grew 38% to 1.1. NBC's Golden Globes Arrivals Special did a 2.2. Hosted by Seth Meyers, the Globes rated a 5.0 from 8 to 11, with 19 million total viewers. Last year's show did a 5.6. ABC was at 1.2/4. An America's Funniest Home Videos repeat led into a new episode that was up 40% to 1.4. Shark Tank did a 1.3 and a second Shark Tank a 1.1. The last new Shark Tank on the air did a 0.9. CBS did a 0.8/3. 60 Minutes weighed in at 0.8, down 38% from New Year's Eve. Wisdom of the Crowd fell 36% to 0.7. NCIS: Los Angeles was a flat 0.9 and Madam Secretary dropped 14% to 0.6. Telemundo rated a 0.4/1 and Univision a 0.3/1. | |
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| • NICK THEAKSTONE was named to the newly created position of global chief investment officer at WPP's GroupM. He was previously CEO of GroupM U.K. In his new role he will oversee all media investments for GroupM agency clients, which total more than $100 billion annually. Lyle Schwartz will continue to serve a chief investment officer for GroupM in the U.S. TOM GEORGE was named GroupM CEO in the U.K. succeeding Theakstone. He was previously chairman of GroupM's MEC agency in the U.K. and Northern Europe. MEC was recently merged with Maxus to form a new GroupM agency Wavemaker. GroupM has also named KAREN BLACKETT as its first country manager for the U.K. She was previously chairman of GroupM agency Mediacom.
• RAQUEL CHICOUREL was appointed chief strategy officer at M&C Saatchi. She was most recently head of strategy at Saatchi & Saatchi.
• JEFF RATNER was named chief media officer at Hearst digital agency iCrossing. He was previously executive VP, managing director, digital at Publicis agency Blue449. He has also held positions at Zenith and GroupM.
• DAMON PHILLIPS was appointed general manager of regional sports network NBC Sports Washington. He will oversee the network which televises Washington, D.C.-area pro sports teams including the NHL's Washington Capitals, NBA's Washington Wizards, NFL's Washington Redskins and ACC college basketball. He was most recently with ESPN, where he spent 10 years in assorted executive roles.
• BILL McGOLDRICK was promoted to president, scripted content, at NBCUniversal Cable Entertainment. He was previously executive VP, scripted content, and will continue to be responsible for the development of all original scripted series for networks including USA and Syfy. He reports to NBCU Cable Entertainment chairman Bonnie Hammer. • KATHARINE POPE was named senior VP and head of original content at Charter Communications. She was most recently head of TV at Studio 8. Prior to that she was president of television at Chernin Entertainment and also spent time at NBCUniversal Television Studios.
• MICHAEL ENGLEMAN was promoted to chief marketing officer and MARIE MOORE was elevated to senior VP of communications at Turner's TNT and TBS networks. Engleman succeeds Jeff Gregor who is leaving the company after 17 7ears. Engleman was most recently executive VP of entertainment marketing and brand innovation, a post he has held since joining TNT and TBS in Jan. 2016. Prior to that he was executive VP of marketing, digital and global brand strategy at NBCU's Syfy and Chiller networks. Moore joined Turner in 2015 as VP of communications. | |
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| Technology Leadership Summit
February 28 – March 1, 2018 | Raleigh, NC
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20th Annual Multichannel News Wonder Women Luncheon
March 22, 2018 | New York, NY
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Advanced Advertising Summit – Spring Edition
March 26, 2018 | New York, NY
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Multicultural Television Summit
April 3, 2018 | New York, NY
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Technology Leadership Awards at NAB
April 9, 2018 | Las Vegas, NV
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The Programmatic Summit
June 2018 | New York
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Digital Media Tech Leadership Summit
June 2018 | Location TBD
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