| | Media Buyer & Planner Today | | | | | | | | | #1 Shell Puts Creative, Media in Review | | The oil and gas company has put both its global creative and global media accounts into review, Ad Age reports. WPP agencies JWT for creative and MediaCom for media are the long-time incumbents and are expected to participate in the review. Unlike the current situation, winning agencies in the respective areas of expertise do not have to be from the same holding company. JWT has had the Shell creative account for some 20 years, while WPP in 2005 created a special media team to handle planning and buying for the client. That unit included staff from WPP agency Maxus, as well as from MediaCom. Maxus was recently merged with another WPP media agency MEC to form new agency Wavemaker. | | WHY THIS MATTERS: The Shell account is a relatively sizable media spender, allocating about $200 million on global ad spending annually. JWT, which has won some awards for its work on the Shell account over the years, says it is looking forward to defending. MediaCom recently lost the Anheuser-Busch InBev account in the U.S., but also won business from Uber, MetLife, Bose, and the Walgreens Boots Alliance, among others. | A Take: Ad Age
| | | | #2 Instagram Targets Snapchat | | The social media platform has added GIF stickers to all photos and videos uploaded to its Stories in an effort to lure away GenZ users from rival Snapchat, Ad Age reports. The feature allows users to select from more than 100,000 moving stickers, as well as see which movable images are trending. GIFs will also be searchable through GIPHY, an online database that allows people to search for specific GIFs using descriptions. The GIF sticker emoticons are a popular draw on Snapchat among GenZ users. Despite Instagram having more overall active monthly users than Snapchat by far, Instagram has only 4.2 million users aged 12 to 17, compared to the 16 million that Snapchat has, according to eMarketer data. | | WHY THIS MATTERS: Josh von Scheiner, founder and creative director at social media agency VonShine Industries, says the new feature is sure to draw more users to Instagram and that will ultimately bring in more advertising. "Should this work according to Instagram's intentions," von Scheiner says, "you'll see Instagram grab a young and very active audience, which opens a lot of new possibilities for marketers." | A Take: Ad Age
| | | | #3 Ex-Agency Staffer Sues Client for Sexual Harassment | | A former associate director at IPG media agency Initiative has filed a lawsuit claiming she was sexually harassed and assaulted by an employee from one of the agency's clients, Dr Pepper Snapple Group, The Wall Street Journal reports. Nancy Mucciarone claims Justin Whitehead, a media manager at Dr Pepper repeatedly propositioned her sexually, and after he turned down his advances, she alleges, he forcibly kissed and groped her. She is suing Initiative, Dr Pepper and Whitehead, seeking unspecified damages, including lost wages and benefits, medical expenses and emotional distress. Mucciarone claims that when she told company officials about the harassment, they minimized it and advised her not to go to HR. The company contends when it learned of the sexual harassment claims it contacted Dr Pepper which terminated Whitehead. It further contends it offered to move her to another account but says she refused and quit. | | WHY THIS MATTERS: This situation shows that female staffers in the ad industry can face sexual harassment not only inside their own agencies but also when dealing with outside clients during the course of doing their jobs. While the Mucciarone lawsuit may be one of the first shining light on the problem, Cindy Gallop, a former ad executive and entrepreneur who has been publicly calling on people in the ad industry to share their stories of sexual harassment told the Journal she has received emails from both men and women recounting instances of sexual harassment from clients. | | A Take: WSJ | |
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| | 98 | | Percentage of small business professionals who say they use Facebook to communicate with customers, according to a survey by social marketing app Ripl. Some 82% say they use Instagram, 65% use email, and 48% use Twitter. | – Reported by eMarketer
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| | NBC Wins With Potent 'This Is Us' | by Michael Malone
NBC cruised to the primetime win Tuesday, as a hot This Is Us led the network to a 1.9 score in viewers 18-49, per the Nielsen overnights, and a 7 share. That beat the 1.3/5 put up by CBS. Ellen's Game of Games was off 18% at 1.8 and This Is Us, providing a peek at how Jack Pearson might perish, did a flat 2.5. Chicago Med closed out prime down 13% at 1.3. On CBS, NCIS scored a flat 1.5 and Bull grew 17% to 1.4, then NCIS: New Orleans rated a flat 1.0. Fox did a 1.0/4. Lethal Weapon rated a level 1.2, LA to Vegas a flat 0.9 and The Mick fell 13% to 0.7. ABC and The CW were both at 0.7/3. On ABC, it was repeats. On The CW, The Flash slipped 13% to 0.7 and Black Lightning lost 25% of its premiere score for a 0.6. Univision had a 0.5 and Telemundo a 0.4. | |
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| • GARY BRIGGS is leaving his position as chief marketing officer at Facebook. He has been with the social platform since 2013. Recode reports that he plans to stay on board until a replacement is hired. He plans to stay busy consulting and says he plans to work with the Democratic Party to help with the U.S. midterm elections this year.
• DANIEL CHERRY III has been named chief strategy officer at Translation. He was previously chief marketing and innovation officer with the New Jersey Devils and the Prudential Center. He was also senior VP of marketing at Diageo North America and CMO of the New York Cosmos soccer team. BRITTA LARSEN has also joined Translation as head of talent. She most recently held the same titled at Fahrenheit 212. Both will work out of the Translation New York office.
• NICOLE JACEK and NOREEN MORIOKA were appointed co-heads of design at Wieden+Kennedy, where they will oversee the agency's design studio. Jacek previously headed design agency NJ (LA), while Morioka was chief creative officer of Japanese skin-care brand Tatcha. • JESSICA RODRIGUEZ was promoted to the newly created position of president and chief operating officer of Univision Communications Inc. Networks. She will also continue to serve in her existing role as chief marketing officer of UCI. In her new role at president and COO of UCI Networks, Rodriguez will oversee all aspects of the daily operations of UCI's TV networks and will work to create strategic partnerships between the networks and all other UCI business units. Rodriguez has been with Univision for nearly 20 years. Prior to her CMO role, she was executive VP of program scheduling and promotions and also served as senior VP of Univision Cable Networks. | |
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| Technology Leadership Summit
February 28 – March 1, 2018 | Raleigh, NC
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20th Annual Multichannel News Wonder Women Luncheon
March 22, 2018 | New York, NY
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