| | Media Buyer & Planner Today | | | | | | | | | #1 Quicken Puts Media Account in Review | | The online mortgage lending giant has launched a review of its $400 million media planning and buying account, Adweek first reported and obtained a confirmation statement from the company. Quicken also owns Rocket Mortgage. "After nearly two decades, Quicken Loans has decided to open the RFP process for a new media planning and buying agency," the statement said. "Our in-house marketing agency and our partners have helped steadily raise the profile of our company and awareness around innovation, and now we are looking to take the next step as one of the nation's premiere advertisers." In addition to spending over $400 million on measured media in the U.S. in 2016, Quicken spent nearly $300 million during the first six months of 2017, according to Kantar Media data. | | WHY THIS MATTERS: Quicken is a sizable advertiser so assorted media agencies should be interested. The review comes as Casey Hurbis was named Quicken's chief marketing officer last April. It was not reported who Quicken's previous media agency partners were. Only that both Pitch and Fallon had worked on the company's creative. But the company stated, "We are excited to explore what many of the largest media conglomerates are able to offer and hope to have an agency of record named early this year." | Two Takes: Adweek | MediaPost
| | | | #2 Bose Consolidates with WPP Agencies | | The audio-equipment maker has consolidated its creative and traditional and digital media planning and buying with holding company WPP, which will create a dedicated team. GroupM agency MediaCom will handle media, while Grey Group will handle creative, Wunderman will manage digital and Hogarth Worldwide will be involved with marketing implementation, Adweek reported. Bose did not initially comment on the specifics of the report but acknowledged that review took several months to complete and that the new WPP partnership will go into effect this spring. In a statement, Nicola Emsley, Bose head of global marketing, said, "an integrated model is the best way to focus" on the company's customers and "the right fit" for its plans. | | WHY THIS MATTERS: Bose spent around $36 million on measured media in 2016 and around $6 million during the first six months of 2017. While not a huge advertiser, its existing agencies are out. They include IPG's MullenLowe Mediahub and Initiative who handled Bose's domestic media planning and buying. MediaCom and Grey previously handled Bose international media and creative, so they maintain their positions. A person familiar with the situation said, however, that the IPG agencies declined to participate in the pitch. Among the agencies who did participate include those from holding companies Omnicom and Publicis. | Two Takes: Adweek | MediaPost
| | | | #3 Publicis Seeks Blend of Creativity and Technology | | Holding company CEO Arthur Sadoun is trying to force "old-school creatives" to work more closely with new technology hires in order to better meet the needs of its major clients, The Wall Street Journal reports. His thinking was precipitated by the loss of the McDonald's account to Omnicom, after it worked with Facebook and Google to assemble a team of creative talent and data experts. "We have to find the right alchemy between creativity and technology, and that's both difficult and tiresome," Sadoun says. Over the years, Publicis has tried to bridge the technology gap by acquiring digital-marketing agencies like Digitas and Razorfish. But traditional creatives at other Publicis long-time agencies have been resistance to work with their new sibling agencies. Publicis has responded by moving creative work to those digital agencies. The first target of change was Leo Burnett, which since early 2017 has become more digital oriented and has also partnered with Facebook, Google and other data platforms for the benefit of clients. | | WHY THIS MATTERS: The Publicis process of becoming more digitally-oriented to help clients deal with the environment of digital disruption within the ad industry is ongoing. But it should be noted that the process is not only going on at Publicis, but at all traditional agency holding companies that were founded to help clients work only with linear advertising on TV, radio and in print. Clients keep moving money into digital and want new, creative ways to be successful using digital media. The agencies that resist that will be left behind. | | A Take: WSJ | |
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| | 44 | | Percentage of marketing professionals worldwide who say they are either "extremely or moderately" concerned about a cyber data breach at their company, according to a survey by security company RSA. The other 56% are either "slightly or not at all" concerned. As for IT professionals, they are a lot more worried. Some 75% are "extremely or moderately concerned," while only 25% are either "slightly or not at all" concerned. | – Reported by eMarketer
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| | Fox Wins Big With NFC Championship | by Michael Malone
Fox crushed all comers with the NFC Championship game Sunday, riding Eagles-Vikings to an 8.9 average in viewers 18-49 in prime, and a 29 share. No other network averaged a full ratings point in that demo. The NFC Championship did an 11.7, and the premiere of medical drama The Resident on Fox rated a 2.7. ABC and CBS both did a 0.8/3. ABC had an America's Funniest Home Videos repeat, then a new episode down 33% from last week at 0.8, and a double run of Shark Tank at 1.0 and 1.0. Last week's Shark Tank double shot did a 1.3 and 1.2. On CBS, two hours of 60 Minutes scored a 1.2 and 0.8. Last week's did a 0.8. Repeats of SWAT and NCIS: Los Angeles followed. NBC rated a 0.7/2. It aired repeats of Little Big Shots and Ellen's Game of Games. Univision did a 0.4, while Telemundo scored a 0.3. | |
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| • NICK LAW was appointed to the newly created position of chief creative officer of Publicis Groupe, as well as president of Publicis Communications. He was most recently global CCO at R/GA, where he worked since 2001. Law will report director to Publicis Groupe chairman and CEO Arthur Sadoun, who told Ad Age Law will help leverage Publicis' capabilities in data, content, creativity and technology. And he will work with creative leaders at Publicis agencies, including Leo Burnett, Saatchi and Saatchi, BBH and Fallon, among others.
• JULIE JARMON has joined The CW as VP, scripted development. She was most recently executive director, scripted programming and development at Disney's Freeform. Prior to that she was manager, drama development at NBC.
• JO HICKSON was named head of technology at AKQA. She joins the WPP agency from TUI, where she served as head of innovation. In her new role, she will oversee AKQA's London studio. • TIM MALEENY was named chief strategy officer for North America at Havas. He will also serve as president of Havas New York. He was most recently executive director, brand and marketing strategy at R/GA. Prior to that he was managing director at Deloitte and before that was chief strategy officer and general manager of Heat, before the agency was acquired by Deloitte Digital. He is returning to Havas, where he served as chief strategy officer and general manager prior to 2016. | |
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