| | Media Buyer & Planner Today | | | | | | | | | #1 Hill Holliday Pulls Offensive Spot | | The creative agency has pulled a commercial it did for client Party City after the spot received a backlash from consumers for being insensitive to people suffering from Celiac Disease and other dietary problems, Adweek reports. The ad starred two women attending a Super Bowl party and standing in front of an inflatable snack stadium. One woman noted "some gluten-free options," and the other one asked, "Do we even know people that are like that?" The first women answers, "Tina," and the other woman responds, "Oh, gross, yeah." Viewers quickly created an #IAMTINA hastag on Twitter and called out both Party City and Hill Holliday. Party City apologized via an Instagram post. "We recognize we made an error in judgment" by running the commercial, the company said. "We have removed the commercial from our website and all other channels and sincerely apologize." | | WHY THIS MATTERS: It was unclear from the report how the creative process went down, but it seems like someone at the client level should have seen a problem with it before letting the ad run. In the aftermath, Party City says it will be "reviewing our internal vetting process on all advertising content to avoid future issues." In addition Party City is also making a donation in support of Celiac Disease Research. But what damage has been done to Party City among its customer base remains to be seen. And what damage has been done between the agency and Party City also remains to be seen. | | A Take: Adweek | | | | #2 Self Has More Users on Snapchat than on Self.com | | Many print magazines, struggling to maintain circulation, have folded their print products to become online-only publications. Fitness magazine Self, a Conde Nast publication, folded its print edition at the end of 2016 and just kept its website. In May of 2017, Self launched a section on Snapchat's Discover section. And less than a year later, according to a Digiday report, it has 8 million unique monthly users on Snapchat, a number that is more than the 6 million monthly uniques it draws on its own website. While Self avoids topics that are risky or irrelevant to teens, like weight loss or child rearing, the subject matter is essentially the same as on Self.com. And while Self would not discuss its financial arrangement with Snapchat, the magazine says it is profitable for Self. | | WHY THIS MATTERS: For some magazines, there can be digital life after print is gone and digital platforms like Snapchat can in many ways help drive users back to the magazines' sites, even though no direct links are allowed. But all those younger users on Snapchat who then move onto the Self.com website can drive up traffic and help Self draw more advertisers. A potential win-win for everyone. | | A Take: Digiday | | | | #3 U.S. Bank Readies Super Bowl Blitz in Minneapolis | | U.S. Bank, based in Minneapolis, is the nation's five-largest bank by assets in the country with $459 billion in assets. Two years ago it began a rebranding campaign and with the Super Bowl coming to Minneapolis on Feb. 4, U.S. Bank is readying a major marketing campaign throughout the city, Digiday's Tearsheet.com reports. During pre-Super Bowl week, the bank is placing ads that will takeover a light rail station near the stadium, and bank Super Bowl-branded ATMs will let customers donate to the American Red Cross. While U.S. Bank is not an official NFL sponsor, it will be running TV ads locally during the Super Bowl pregame show, along with sponsored videos on Facebook, Instagram, Twitter and a Snapchat filter. The bank also has a 20-year deal that gives it naming rights to the stadium hosting the Super Bowl. And the bank is taking over a restaurant for five days to set up a special lounge where consumers can try new banking experiences. | | WHY THIS MATTERS: Chris Lee, head of sponsorships at U.S. Bank, says, "This is our crown jewel, having our bank step into a national platform. It's an awareness play. It's an opportunity for us to expose existing customers and future customers to the brand and tell the story of who we are as a company." | | A Take: Digiday | |
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| | 81 | | Percentage of internet users worldwide who say they watch traditional broadcast TV once a day, once a week or once a month, according to a survey by Salesforce. That compares to 71% who listen to similarly listen to radio, and to 69% who stream TV, video or movies digitally. Some 66% say they watch cable TV at least once daily, weekly or monthly, while 64% say they read a newspaper or magazine. | – Reported by eMarketer
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| | Rookie Drama '9-1-1' Leads Fox to Win | by Michael Malone
Fox took top honors in Wednesday ratings, posting a 1.3 in viewers 18-49, according to the Nielsen overnights, and a 5 share. That beat the 1.1/4s put up by both ABC and CBS. Fox saw The X-Files go down 9% to 1.0, then 9-1-1 off 11% at 1.6. On ABC, The Goldbergs did a flat 1.7 and American Housewife was up 8% at 1.4. A repeat of Modern Family followed, then American Housewife scored a 1.1. Match Game closed out prime down 13% at 0.7. On CBS, The Amazing Race rated a 1.2 across two hours, down 20% from last week's hour, and Criminal Minds decreased 10% to 0.9. NBC rated a 0.9/3 with repeats of Law & Order: SVU (two) and Chicago P.D. The CW did a 0.3/1. Riverdale rated a 0.5 and Dynasty a 0.2, both shows flat with last week. Univision and Telemundo both did a 0.5. | |
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| • MATT SEILER has joined Dentsu Aegis as president, brand solutions, according to an initial Wall Street Journal report. Seiler was brought in by Nick Brien who was recently named CEO of the Americas at Dentsu Aegis, which operates media agency Carat, and creative and digital agencies mcgarrybowen, Merkle and 360i. Seiler was chairman of IPG Mediabrands from May 2015 to April 2016. Prior to that he was global CEO at Mediabrands from 2011 to 2015. He was also global CEO of IPG media agency UM and from 2004 to 2008 was president and CEO of Omnicom media agency PHD.
• NANCY TORTORELLA was appointed U.S. chief client officer at GroupM's Wavemaker, the media agency recently formed by the merger of its MEC and Maxus agencies. She reports to Amanda Richman, U.S. CEO at Wavemaker. Tortorella was most recently executive VP and a managing director at MediaVest. She also previously held positions at GroupM agencies Mindshare and Mediaedge.
• SHENAN REED was named president and chief client officer for VM1, the dedicated Verizon unit within Publicis Groupe agency Zenith. She was most recently president of L'Equipe L'Oréal, the dedicated unit handling the U.S. L'Oréal account at media agency Wavemaker. Prior to that she was president, digital North America at media agency MEC. She is also founder of digital marketing agency Morpheus Media. • DANA FAHEY VALDES was appointed executive director, creative talent at Grey. She was previously at partner at Mighty Recruiting and prior to that was head of creative services at Bartle Bogle Hegarty. She also served as creative manager at TBWA/Chiat/Day and as a creative recruiter at Saatchi & Saatchi.
• DAVID SELBY was promoted to CEO of Chicago-based independent agency Schafer Condon Carter. He succeeds agency co-founder Tim Condon who is moving up to the role of executive chairman and chief culture officer. The agency is also promoting GAIL CARTER to president and chief client leadership officer. She's been with the agency for 24 years.
• PAUL COLMAN is out as chief strategy officer at Wieden+Kennedy London, according to an Ad Age report, which says he had an internal sexual harassment complaint filed against him by a female colleague. The agency confirmed his departure but Colman could not be reached for comment.
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February 28 – March 1, 2018 | Raleigh, NC
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